Paid Media Search Analyst

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Support client accounts with an owner’s perspective in all aspects of paid search activities.

• Uphold exceptional standards for communication, responsiveness, and follow-through.

• Integrate feedback from clients and strategists to enhance execution continually.

• Ensure that all campaign efforts are in line with client objectives and outcome-focused strategies.

• Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads.

• Conduct keyword research, ad copy testing, bid modifications, and audience targeting.

• Monitor performance on a daily basis to identify issues, risks, and opportunities for optimization.

• Keep accurate records of tasks and time while adhering to delivery expectations.

• Consistently follow internal processes, documentation, and quality standards.

• Analyze campaign performance to provide clear insights and actionable recommendations.

• Assist in budget pacing, forecasting, and enhancing efficiency.

• Help prepare performance reports and insights ready for client presentation.

• Collaborate with strategists on testing roadmaps and optimization strategies.

• Engage in client meetings and assist with follow-up action items.

• Stay updated on changes in paid media platforms and industry best practices.

• Contribute to the development of internal documentation and process enhancements.

• Proactively manage personal skill development and career advancement goals.

⛳️ Requirements

• A minimum of 2 years of experience in paid media or digital marketing, ideally in an agency setting.

• Practical experience in managing Google Ads campaigns.

• Familiarity with Microsoft Ads is an advantage.

• Strong grasp of paid search principles, including keywords, bidding techniques, and account organization.

• Experience in performance analysis using Google Analytics or GA4.

• Proficiency in using AI tools for ad copy generation, analysis, or workflow efficiency.

• English proficiency at C1 or C2 level is required.

🏝️ Benefits

• Competitive salary in USD based on experience and level of seniority.

• Fully remote position available for candidates in Latin America.

• Paid time off along with region-specific benefits.

• Clear pathways for growth and opportunities for professional development.