Paid Media Optimization Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate within a pod structure alongside Account Managers to assist clients

• Deliver strategic insights and recommendations for PPC and SEO initiatives

• Oversee daily campaign management, optimization, and reporting tasks

• Conduct regular campaign reviews, implement changes, and analyze digital campaign trends

• Collaborate with sales and client success teams to provide performance metrics

• Act as the Optimization Strategist for clients

• Complete evaluations of digital ad campaigns and offer optimization suggestions

• Enhance PPC campaigns to boost overall campaign success

• Update and generate pacing reports for campaigns

• Create campaigns within the advertising platform

• Deliver regular reporting on campaign performance

• Perform various research tasks as required

• Design ads and conduct A/B tests for PPC campaigns

• Review keywords and provide strategic feedback on keyword approaches

• Conduct reviews of SEO activities

• Finalize SEO reporting

• Participate in client meetings as needed and present findings

• Foster strong relationships with internal team members

⛳️ Requirements

• 3 - 5 years of experience in the digital marketing field, either in an agency setting or equivalent in-house role

• Minimum of 2 years experience in campaign management

• Outstanding written and verbal communication skills, capable of effectively conveying digital marketing concepts

• Bachelor’s Degree in Marketing, Communications, Public Relations, or related disciplines

• Advanced knowledge of SEM, SEO, social media, email marketing, display advertising, as well as an understanding of contemporary media consumer behaviors and trends

• Proficient in balancing workloads, prioritizing tasks, and managing substantial workloads with the ability to adapt to rapidly changing organizational priorities

• Creative thinker with excellent time management and organizational skills, demonstrating exceptional attention to detail

🏝️ Benefits

• Health insurance

• Retirement plans

• Flexible work arrangements

• Professional development opportunities

• Paid time off