Paid Media Manager, GTM Automation

This is a fully remote position, open to applicants in Finland.

📋 Description

• Strategize, implement, and enhance paid media initiatives and campaigns across platforms such as LinkedIn, Google, and programmatic channels, aimed at boosting brand visibility, educating on solutions, and capturing demand at scale.

• Develop campaigns that stimulate engagement within our target account list, generating behavioral indicators (advertisement interaction, website visits, content consumption) that support downstream intent models, intelligent retargeting, GTM automation, and ABM prioritization.

• Take ownership of the entire campaign lifecycle: audience strategy, creative briefing, bid management, budget pacing, and performance analysis.

• Deploy AI-driven orchestration and optimization workflows to automate bidding, budget distribution, testing, and performance enhancements across paid search initiatives.

• Create and sustain a dynamic scoring model that integrates inputs from 6sense (account-level intent), Vector (contact-level intent), LinkedIn engagement, first-party web data, CRM pipeline indicators, and ICP fit criteria.

• Continuously refine ICP definitions by validating assumptions, pinpointing micro-ICPs within broader segments, and ensuring scoring aligns with actual buying behavior.

• Activate campaigns targeting high-intent accounts and contacts.

• Utilize Clay or similar tools to construct and enhance contact-level lists for accounts demonstrating mid-to-low funnel intent.

• Orchestrate scalable, personalized outreach sequences that act as an automated extension of the BDR team for accounts not yet ready for direct representative engagement.

• Integrate tools and workflows using platforms like n8n to guarantee smooth data flow across the GTM stack.

• Propel high-intent contact and account lists into paid channels to execute precision advertising where conversion likelihood justifies increased spending.

• Oversee the transition logic between broad top-of-funnel media and targeted one-to-few ABM programs, ensuring budget allocation is consistent with funnel stage.

• Define and monitor key metrics — account progression, pipeline influence, sequence conversion rates, and cost-per-opportunity by segment.

• Foster a test-and-learn mentality towards scoring models, messaging strategies, and channel mix.

⛳️ Requirements

• 5–7 years of experience in B2B SaaS digital marketing, demand generation, paid media, performance, or growth marketing roles.

• Practical experience in executing paid search and paid social campaigns (LinkedIn experience is essential).

• Familiarity with GTM automation tools such as Clay, HeyReach, n8n, or similar platforms.

• Comfortable working with intent data providers (6sense, Bombora, Vector, or equivalent).

• A genuine passion for data and analytics, with the capability to interpret performance signals across various channels and transform them into actionable insights.

🏝️ Benefits

• Health insurance

• Retirement plans