Paid Media Manager – Google, Meta Ads

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Oversee various client advertising accounts on Google Ads and Meta Ads platforms.

• Strategize, initiate, monitor, and enhance campaigns aimed at generating leads.

• Analyze performance metrics to pinpoint significant optimization prospects.

• Develop campaign strategies aligned with client objectives, budgets, target audiences, and funnel performance.

• Control campaign structure, audience targeting, bidding strategies, testing, and optimization efforts.

• Create or guide the development of ad copy, campaign themes, and recommendations for landing pages.

• Provide briefings to designers or creative teams regarding necessary campaign assets.

• Communicate campaign performance insights, areas for improvement, and subsequent steps through data analysis.

• Assist in formulating lead-generation strategies for home services and B2B client accounts.

• Leverage SEO knowledge to enhance landing pages, site architecture, and AI search visibility.

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and associated platforms.

• Track conversion performance, attribution, and the quality of the sales funnel.

• Aid in reporting, dashboards, and campaign evaluations.

• Identify drop-off points, inefficiencies, and opportunities for enhancing lead quality and conversion rates.

• Utilize AI tools to elevate research, campaign planning, analysis, productivity, execution quality, and overall efficiency.

• Deliver performance updates, strategic recommendations, and next steps.

• Independently manage priorities across multiple accounts.

• Communicate with internal team members and clients as necessary.

⛳️ Requirements

• 5–8+ years of experience in digital marketing.

• Extensive hands-on experience with Google Ads.

• Extensive hands-on experience with Meta Ads.

• Demonstrated experience in managing lead-generation campaigns.

• Familiarity with service-oriented businesses, particularly in home services or B2B sectors.

• Strong grasp of paid media strategy, campaign structuring, tracking and attribution techniques, testing, and optimization.

• Solid understanding of SEO, especially concerning landing pages, site layout, and AI search advancements.

• Proficient knowledge of Google Analytics 4 (GA4).

• Proficient knowledge of Google Search Console.

• Experience in tracking and setting up conversions.

• Knowledge of CRM systems such as HubSpot, GoHighLevel, or equivalent.

• Exceptional English communication skills, both written and verbal.

• Experience working independently and remotely.

• Ability to manage several accounts concurrently with minimal supervision.

• Preference for experience with LinkedIn Ads.

• Preference for experience with TikTok Ads.

• Preference for agency experience.

• Preference for experience with clients from the UK, US, or Western markets.

• Preference for experience in improving landing page conversion rates.

• Familiarity with dashboards, analytics, and attribution tools is preferred.

• Experience utilizing AI tools within marketing workflows is preferred.

• Willingness to work full-time as an independent contractor during UK business hours.

🏝️ Benefits

• Fully remote work environment.

• Full-time engagement.

• Independent contractor arrangement.

• Work hours synchronized with UK business hours.