Paid Media Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, launch, and enhance Search, Display, Shopping, and Performance Max campaigns for local service businesses.

• Perform continuous keyword research and maintain strict negative keyword management to optimize budget effectiveness.

• Craft ad copy focused on conversions with compelling CTAs aimed at generating calls and form submissions, rather than just click volume.

• Establish and oversee conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

• Manage bid strategies such as Target CPA (tCPA), Target ROAS (tROAS), and Maximize Conversions, adjusting based on actual performance.

• Conduct regular audits of Quality Scores and reviews of landing page alignment.

• Create remarketing audiences and execute RLSA campaigns to reconnect with high-intent prospects.

• Uphold the agency's standard of a 10%+ Google Ads conversion rate across all assigned accounts.

• Develop and manage Meta campaigns targeting lead generation, traffic, retargeting, and brand awareness objectives.

• Formulate audience strategies utilizing Custom Audiences, Lookalike Audiences, and interest/behavioral targeting.

• Provide the content team with detailed briefs on creative requirements—images, videos, carousels—that effectively convert for local service businesses.

• Conduct structured A/B testing on creative elements, copy, audience segments, and placements.

• Implement and maintain Meta Pixel and Conversions API for precise attribution.

• Oversee daily and lifetime budgets, optimizing delivery to achieve CPL targets.

• Utilize Advantage+ campaigns when suitable while retaining manual control over critical accounts.

• Generate and maintain monthly performance reports using the agency dashboard, GA4, and CallRail.

• Convert performance data into clear insights—what succeeded, what fell short, and what's ahead.

• Present outcomes during monthly client review calls alongside the assigned account manager.

• Proactively highlight underperforming campaigns to internal stakeholders, rather than waiting for month-end reviews.

• Assist in new client onboarding by suggesting initial budgets, platform mix, and campaign structure.

• Identify upsell prospects within existing accounts (e.g., introducing retargeting or expanding platforms).

• Stay updated on changes to Google Ads and Meta Ads platforms, sharing new strategies with the team.

• Collaborate with SEO and content teams to ensure paid and organic strategies complement one another.

⛳️ Requirements

• 2–5 years of hands-on experience in paid media management, specifically with Google Ads and Meta Ads campaigns.

• Proven experience managing over 10 client accounts concurrently, with a preference for candidates with agency backgrounds.

• Strong understanding of Google Ads, including Search, Display, Performance Max, Smart Campaigns, and remarketing.

• Solid experience with Meta Ads encompassing campaign structure, audience targeting, creative testing, and lead generation forms.

• Proficient in GA4 and Google Tag Manager for setting up and troubleshooting conversion tracking.

• Practical knowledge of configuring and debugging Meta Pixel and Conversions API.

• Familiarity with CallRail or a similar call tracking platform.

• Strong analytical skills—capable of interpreting dashboards and identifying necessary adjustments independently.

• Effective and direct communication in written and spoken English.

• Reliable home office setup with stable internet access, capable of overlapping with US Mountain Time business hours.

🏝️ Benefits

• Remote-first work environment with a team based in the US.

• Compensation of up to $10/hour.

• Full-time schedule from Monday to Friday, aligned with US Mountain Time business hours.

• Direct ownership of specific client accounts—no faceless ticket queues.

• Provided tools include Google Ads, Meta Business Suite, GA4, GTM, CallRail, GoHighLevel, Claude, and proprietary reporting dashboards.

• A team culture founded on Growth, Integrity, Accountability, Next Level, and Teamwork—a small team with genuine accountability and visible impact.