Paid Media Manager

This is a fully remote position, open to applicants in Tennessee, +1 more state.

📋 Description

• Assist in implementing top-of-funnel paid media strategies across various media channels.

• Collaborate with the events team to merge paid media efforts with event-driven campaigns, enhancing reach throughout the marketing mix.

• Refine targeting, bids, creatives, audiences, advertisements, and landing pages utilizing A/B testing methodologies.

• Track and report on progress regarding paid media KPIs.

• Conduct tests, analyze data, and extract insights to enhance campaign ROI.

• Oversee campaign expenditures, adhere to budget constraints, forecast monthly costs, and modify bids to enhance ROI.

• Remain updated on best practices and advancements in paid media.

• Discover new strategies and channels to expand paid media initiatives.

• Partner with marketing colleagues to ensure alignment with shared marketing goals.

• Collaborate across functions with content, creative, and marketing operations to ensure brand consistency and technical execution alignment.

⛳️ Requirements

• Over 5 years of relevant experience in managing paid media programs.

• Proficient in paid search, LinkedIn, and B2B digital advertising.

• Bachelor’s degree in Marketing, Digital Media, or a related discipline.

• Experience applying paid media techniques for B2B brand awareness and demand generation, particularly with top-of-funnel initiatives.

• Strong grasp of paid media metrics and the ability to analyze results and suggest actionable recommendations.

• Experience in conducting A/B tests and multivariate experiments.

• Knowledge of web analytics methodologies and platforms, such as Segment, Google Analytics, Amplitude, and Google Tag Manager.

• Skilled in using Marketo or other marketing automation systems.

• Ability to navigate ambiguity in a fast-paced work environment while balancing attention to detail with efficiency.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Telehealth services.

• 401(k) plan with matching contributions.

• Life and AD&D insurance.

• Short-Term and Long-Term Disability coverage.

• Flexible Time Off (FTO) or Paid Time Off (PTO).

• Employee Well-Being program.

• 11 paid holidays plus an additional inclusive holiday each year.

• Volunteer Time Off.

• Employee Referral program.

• Education Reimbursement Program.

• Employee Recognition and Appreciation program.

• Additional perks and voluntary benefits programs.

• Incentive compensation plan.