Head of Growth – Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Proactively and efficiently scale Meta operations - achieving six-figure daily revenue when the unit economics allow.

• Develop and implement a comprehensive paid media strategy across Meta, Google, and TikTok - establishing a clear prioritization of areas to amplify and those to safeguard margins.

• Identify performance challenges at the levels of creative, audience, offer, landing page, or checkout - and determine the most critical issue to address first.

• Lead creative strategy in collaboration with our creative team.

• Cultivate strong senior client relationships across a diverse portfolio of rapidly growing DTC brands.

• Foster team growth - mentoring junior analysts and strategists into capable, independent operators.

⛳️ Requirements

• Proven experience in scaling Meta accounts beyond $100k per day.

• 6–10 years of expertise in paid digital advertising, with significant experience managing substantial Meta budgets for DTC e-commerce brands.

• In-depth understanding of Meta's algorithmic structure - including creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that enables efficient large-scale spending.

• Strong analytical skills without being overwhelmed by data.

• Effective and straightforward communicator - engaging with clients, leadership, and your team, especially when delivering challenging news.

🏝️ Benefits

• Fully remote - we have developed the infrastructure to support high-performance distributed teams and empower our employees to excel from any location that suits them best.