Paid Media Executive – Google Ads, Paid Social

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of and oversee client accounts.

• Assume complete responsibility for paid media campaigns across Google Ads, Meta Ads, and other relevant platforms.

• Manage several client accounts at once while ensuring outstanding attention to detail.

• Serve as a trusted advisor to clients, fostering strong relationships and offering strategic insights.

• Campaign Strategy & Execution

• Strategize, launch, oversee, and optimize campaigns across Search, Shopping, Performance Max, Display, YouTube, Meta, and other paid channels.

• Create audience targeting, bidding strategies, account frameworks, and testing plans.

• Recognize growth opportunities and execute strategies that enhance lead generation, sales, and ROI.

• Client Communication & Reporting

• Lead client meetings and performance evaluations.

• Confidently present campaign outcomes, insights, and recommendations to clients.

• Convert complex performance metrics into clear commercial insights and actionable next steps.

• Proactively communicate opportunities, challenges, and strategic proposals.

• Performance Optimisation

• Monitor account performance daily and make optimization decisions based on data.

• Enhance campaign efficiency through audience segmentation, creative testing, keyword management, bid strategies, and landing page suggestions.

• Continuously test and refine campaigns to maximize return on ad spend.

• Analytics & Tracking

• Ensure precise conversion tracking and attribution across campaigns.

• Utilize GA4, Google Tag Manager, Looker Studio, and platform analytics tools for performance measurement.

• Resolve tracking issues and ensure accurate reporting.

• Collaboration

• Collaborate closely with SEO, content, creative, and account management teams to deliver integrated marketing strategies.

• Provide paid media expertise across client projects and internal initiatives.

• Stay Ahead of Industry Changes

• Remain updated on platform updates, automation advancements, AI tools, and emerging paid media opportunities.

• Contribute innovative ideas and fresh approaches to enhance client outcomes.

⛳️ Requirements

• At least 5 years of practical experience in PPC and paid media.

• Significant experience managing Google Ads and Meta Ads campaigns on a large scale.

• A proven history of enhancing performance and delivering measurable ROI.

• Experience overseeing multiple client accounts within an agency setting.

• Strong knowledge of: Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, conversion tracking, and attribution.

• Comfortable presenting to clients and leading discussions on performance.

• Strong commercial acumen and understanding of business objectives.

• Excellent communication and stakeholder management skills.

• Highly organized and capable of managing multiple priorities independently.

🏝️ Benefits

• Fully remote position based in South Africa.

• Opportunity to engage with a varied portfolio of clients.

• High level of autonomy and ownership in your role.

• Collaborative, results-driven work environment.

• Opportunities for career growth within a performance-focused digital marketing team.