Paid Media Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the strategy, performance, and optimization of paid campaigns for a portfolio of clients focused on education.

• Direct the Paid Media strategy and implementation across various platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.

• Manage campaign performance for designated accounts, ensuring that campaigns meet partner objectives such as inquiries, applications, enrollments, and lead generation.

• Track campaign performance and deliver clear reporting, insights, and optimization suggestions to partners and internal teams.

• Discover and implement ongoing testing opportunities across channels, audiences, and creative strategies to enhance results.

• Work alongside creative, analytics, and account teams to guarantee smooth execution and robust campaign performance.

• Guide and mentor junior members of the Paid Media team while upholding high standards of execution.

• Remain updated on Paid Media trends, platform enhancements, and innovations in higher education marketing.

⛳️ Requirements

• Over 5 years of experience in Paid Media managing performance-driven digital campaigns.

• Strong proficiency across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.

• Experience overseeing high-budget campaigns (preferably $100K+/month).

• Demonstrated success in developing and optimizing multi-channel campaigns aimed at lead generation and conversion performance.

• Excellent analytical abilities to translate data into actionable strategic insights.

• Experience in presenting campaign performance and strategy recommendations to clients or senior stakeholders.

• Superior organizational and project management skills across multiple active accounts and campaigns.

• Exceptional written and verbal English communication skills.

• Background in agency settings or fast-paced marketing teams.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience and scope.

• Opportunity to work on mission-driven campaigns that have a direct impact on education and student growth.

• A collaborative, high-performance culture centered on innovation, service, and continuous improvement.

• Strong potential for leadership development and strategic ownership.