Paid Media Contractor

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategize, create, and oversee paid media campaigns across various platforms, including:

• - Google Search & Display

• - Google Local Services Ads

• - Meta (Facebook/Instagram)

• Perform keyword research and audience targeting customized to meet clients’ unique requirements

• Craft and evaluate ad copy

• Implement conversion tracking and ensure campaigns are fine-tuned for generating leads (calls, form submissions, appointment requests)

• Assess campaign performance and carry out continuous optimizations to enhance CPL and ROI

• Deliver clear and succinct performance reporting along with insights

• Work collaboratively with the agency lead on strategic planning, testing approaches, and subsequent steps

• Ensure adherence to healthcare advertising regulations (with a focus on HIPAA-compliant best practices) when applicable

⛳️ Requirements

• Over 3 years of direct experience in managing paid media

• Extensive knowledge of Google Ads (Search expertise is essential; experience with Local Services Ads is a bonus)

• Background in marketing for healthcare, medical practices, or professional services is advantageous

• Capability to independently and proactively manage campaigns

• A data-driven approach with an emphasis on lead quality over mere clicks

• Excellent communication skills, being both responsive and well-organized

• Willingness to work as an hourly contractor with varying workloads

🏝️ Benefits

• Competitive compensation package

• Opportunity for professional development and growth

• Flexible working hours and remote work options