Paid Media Analyst

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Oversee the onboarding process for clients and ensure that paid media strategies are aligned with business goals.

• Create comprehensive media plans that outline target audiences, budgets, channels, and key performance indicators (KPIs).

• Initiate and administer campaigns across a variety of platforms.

• Design and implement A/B tests for creatives, target audiences, bidding strategies, and landing pages.

• Continuously refine campaigns to enhance return on investment (ROI) and return on ad spend (ROAS).

• Provide clear, data-driven performance reports that include actionable insights.

• Oversee campaign workflows and track performance using our customer relationship management system (SENTR).

• Ensure effective task management and maintain timely communication with clients.

• Execute campaigns in both Spanish and English, ensuring culturally relevant messaging.

• Transform performance data into strategic recommendations.

⛳️ Requirements

• At least 3 years of experience managing paid media campaigns, preferably in an agency setting.

• Demonstrated success in delivering measurable ROI and ROAS.

• Extensive knowledge of Google Ads and Meta Ads.

• Familiarity with TikTok, Retail Media, and programmatic advertising channels.

• Strong understanding of the full lifecycle of campaign management.

• Experience in designing and analyzing A/B tests.

• Excellent organizational skills and proficiency in CRM tools (ClickUp is advantageous).

• Bilingual proficiency in Spanish and English, both written and spoken.

• Self-motivated, analytical, and adaptable to a fast-paced work environment.

🏝️ Benefits

• Competitive compensation package.

• Hybrid work model.

• Opportunities to work with international brands and multi-market campaigns.

• Access to advanced tools and ongoing training in paid media.

• A high-performance culture that emphasizes growth and ownership.