Paid Media, Affiliate Marketing Specialist

This is a fully remote position, open to applicants in United States, +6 more states.

📋 Description

• Strategize, initiate, and oversee paid social influencer and brand campaigns across platforms such as Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social networks.

• Take ownership of campaign quality assurance, tracking configurations (UTMs, pixels, conversion events), and media delivery standards.

• Continuously monitor performance and pacing, making proactive adjustments to meet key performance indicators (KPIs).

• Convert campaign data into actionable insights and optimization strategies.

• Create, present, and deliver weekly, monthly, and quarterly reports along with strategic recommendations.

• Collaborate with Account Managers and Coordinators on messaging, creative elements, calls to action (CTAs), and campaign objectives.

• Educate teams on paid content best practices and performance drivers.

• Work alongside creative, analytics, and client success teams.

• Stay informed about platform algorithms, bidding strategies, and trends in high-performing content.

• Test various ad formats, targeting approaches, and creator-led paid media strategies.

• Share insights and learnings with the broader team.

• Ensure campaigns are executed in alignment with client KPIs to foster strategic decision-making and build client trust.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

• 2–3+ years of direct experience in managing paid media campaigns focused on social platforms.

• Demonstrated success in achieving and surpassing performance targets in a paid social role.

• Experience in an agency or fast-paced client service environment is highly preferred.

• Strong grasp of campaign performance metrics and reporting tools, including Meta, TikTok, Google Ads reporting, Google Analytics, Tableau, and Looker Studio.

• Proficiency with campaign management platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Pinterest Ads.

• Exceptional attention to detail in trafficking, quality assurance, and management of live assets.

• Familiarity with current best practices in paid social creative and performance content.

• Experience with creator-led paid content is a plus.

🏝️ Benefits

• All permanent team members are eligible for various benefits plans as part of their comprehensive compensation package.

• Option for fully remote work available for select positions.

• An inclusion-first, diverse, and supportive workplace environment.

• Accommodations or support available during the recruitment process.