Paid Channels Marketing Manager

This is a fully remote position, open to applicants in Alaska, +2 more states.

📋 Description

• Take ownership of and manage the strategy and execution of paid media across Google Ads, which includes Search, Demand Gen, Performance Max, and YouTube.

• Strategically plan, launch, oversee, and enhance campaigns utilizing Meta Ads Manager.

• Proactively scale campaigns while ensuring or improving CPA, conversion rates, and overall advertising effectiveness.

• Evaluate campaign performance, audience engagement, creative effectiveness, and funnel metrics to uncover growth opportunities.

• Create and implement continuous testing roadmaps focused on bidding strategies, audience targeting, landing pages, creative methods, and campaign frameworks.

• Formulate creative hypotheses and performance-driven ad concepts, which encompass messaging angles, hooks, and design directions for the creative team to execute.

• Collaborate closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance metrics.

• Conduct daily performance monitoring and execute data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam.

• Explore and trial new channels, strategies, and platform features to achieve incremental growth.

• Provide reports on performance trends, insights, and recommendations with a significant emphasis on revenue impact and efficiency metrics.

⛳️ Requirements

• 5–8+ years of experience in performance marketing, digital acquisition, or paid media management.

• In-depth expertise in Google Ads, covering Search, Demand Gen, Performance Max, and YouTube.

• Extensive hands-on experience in managing and optimizing Meta campaigns.

• Familiarity with additional paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic advertising is a valuable advantage.

• Proven track record of successfully scaling paid media initiatives while optimizing CPA and enhancing overall efficiency.

• Highly analytical with robust data interpretation skills and adept at working directly in platform reporting, GA4, and other analytics tools.

• Solid understanding of attribution, conversion tracking, testing methodologies, and performance evaluation.

• Strong instincts for performance-driven creative, with the capability to identify concepts, offers, hooks, and design strategies that yield acquisition results.

• Experience collaborating with creative teams to translate performance insights into effective advertising creative.

• Demonstrated ability to recognize trends early, quickly test new ideas, and apply insights to enhance performance.

• Self-motivated, responsible, and comfortable operating in a dynamic, growth-oriented environment.

• Excellent communication skills, capable of converting data into clear recommendations, creative guidance, and action plans.

• Experience with MTA reporting platforms such as Northbeam and Triple Whale.

🏝️ Benefits

• Competitive salary – base compensation up to market rates along with bonus or variable compensation based on the position.

• Deferred Compensation available for eligible positions.

• Remote Work – the flexibility to work from anywhere within the United States.

• Health Benefits: Medical, Dental, and Vision Insurance; Gynecology, Fertility, and Family-building Care; Online Mental Health Therapy; Virtual healthcare.

• Employee Assistance Program offering 24/7 access to mental health support and a balanced lifestyle.

• HSA/FSA options.

• Life and AD&D Insurance provided.

• Voluntary Short and Long Term Disability coverage available.

• PTO – minimum of 3 weeks per year!

• 401(K) plan with Company Match on contributions up to 5%.

• Parental Leave – up to 6 weeks of parental leave granted.

• Equipment provision – receive a work laptop and additional equipment as required.

• Rallies – in-person gatherings including all-hands and department-specific events.

• Discounts – enjoy a complimentary Harvest Hosts annual membership that includes access to member discounts.

• Tour de Hosts Stipend - we encourage all team members to experience being a Member and learn more about our Hosts. Team members are motivated to visit our extraordinary Hosts, express gratitude, and support these small businesses.

• Employee Recognition and Rewards Program - a peer-to-peer recognition and rewards initiative to show appreciation and acknowledge everything from minor achievements to significant milestones.