Paid Advertising Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• In the role of Paid Advertising Strategist, you will oversee the execution, performance, and expansion of campaigns within your assigned portfolio.

• Your focus is on the success of clients' businesses, aligning your efforts with their overarching business objectives.

• You collaborate closely with account leadership to brainstorm and refine the strategy of your services within the overall media landscape.

• You will take charge of reporting, optimizations, client communications, and the execution of keyword research, ad copy creation, bid optimizations, and regular campaign management.

• You excel at delivering insights and forward-thinking strategies to clients consistently.

⛳️ Requirements

• 2-3 years of experience in digital marketing, including 1-2 years in an agency environment.

• At least 2 years of experience in Direct Response marketing, specifically in E-Commerce, Lead Generation, or B2B.

• Minimum 2 years of hands-on experience with Meta Ads for direct response campaigns.

• A minimum of 2 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization processes such as bid optimization, keyword research, and ad copy creation is essential.

• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• A strong understanding of full-funnel marketing and the role of paid media within that funnel.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with 4% employer contribution matching.

• Unlimited time off available from day one.

• Flexible work environment: full-remote, in-office, or hybrid options.

• Employee Assistance Program (EAP) available.

• 12 observed national holidays in the United States plus 2 mental health recharge days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards that include prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.