Paid Advertising Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Responsible for the comprehensive management and execution of performance marketing through paid social and native media platforms.

• Includes Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.

• Efficiently manage builds and production from start to finish, ensuring redundancy across channels; collaborate with specialists on teams as necessary.

• Lead the implementation of optimizations aimed at enhancing performance in line with established goals.

• Oversee all client budgets and provide guidance on budget adjustments based on your expertise.

• Effectively manage strategic internal communications for client teams.

• Maintain proactive communication with the team regarding performance, strategy, recommendations, deliverables, and action items; coordinate tactical needs with specialists where applicable.

• Conduct weekly client progress reports, summarizing performance insights and offering future recommendations.

• Demonstrate exceptional marketing and business strategy acumen.

• Possess a thorough understanding of the marketing funnel and the execution of strategies through paid social and media.

• Have a complete grasp of the eCommerce model and lead generation strategies.

• Capable of navigating challenges and adjusting strategies in response to changes in the landscape to achieve desired outcomes.

• Take ownership of performance reporting and strategic communication.

• Execute performance reporting from A-Z with strong presentation skills.

• Utilize data effectively to narrate a story and convey results to clients and key stakeholders, along with clear next steps.

• Implement AI technologies to improve and optimize business processes.

• Leverage Power Digital's Nova ecosystem in relation to your department.

⛳️ Requirements

• 2-3 years of experience in digital marketing, with 1-2 years in an agency environment.

• At least 2 years of experience in Direct Response marketing, specifically within E-Commerce, Lead Generation, or B2B sectors.

• Minimum 2 years of hands-on experience with Meta Ads for direct response campaigns.

• At least 2 years of practical experience in Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy creation.

• Extensive campaign management experience in one or more of the following types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Strong understanding of full-funnel marketing and the role of paid media within that funnel.

🏝️ Benefits

• Advanced proficiency in spoken and written English is essential for this position.