Paid Ads Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee and enhance paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads.

• Formulate and implement paid media strategies in alignment with client goals.

• Evaluate campaign performance on a daily basis and carry out proactive optimisations.

• Detect potential issues before they arise and offer clear solutions.

• Perform regular performance assessments and deliver actionable recommendations.

• Facilitate client meetings to articulate campaign performance and strategy.

• Create comprehensive end-of-month performance reports and share insights with clients.

• Handle multiple client accounts concurrently while ensuring exceptional attention to detail.

• Collaborate closely with internal teams to ensure campaigns are in sync with broader marketing strategies.

• Keep abreast of platform updates, new advertising features, and industry trends.

• Leverage AI tools such as ChatGPT and Claude to enhance workflows, reporting, research, and campaign efficiency.

⛳️ Requirements

• Minimum of 3 years' experience in managing paid advertising campaigns.

• Prior experience in an agency environment is essential.

• Extensive experience with Meta Ads, Google Ads, and TikTok Ads management.

• Proven ability to manage multiple client accounts simultaneously.

• Strong grasp of campaign optimisation, conversion tracking, attribution, and reporting.

• Experience in lead generation and e-commerce advertising campaigns.

• Comfortable presenting campaign performance directly to clients.

• Familiarity with AI tools like ChatGPT or Claude is a plus.

• Ability to work proactively and independently with minimal supervision.

• Commercially oriented and performance-driven.

• Confident in communicating with both technical and non-technical clients.

• Honest, accountable, and reliable.

• Composed under pressure and capable of managing challenging client discussions.

• Naturally inquisitive and focused on continuous improvement.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies in the industry.