Paid Ads Manager

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Oversee and enhance campaigns across Google Ads (including Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA).

• Assist in the planning and optimization of upper-funnel campaigns in collaboration with external Programmatic Display and Connected TV (CTV) partners.

• Manage targeting, messaging contributions, budgets, and performance feedback with Programmatic/CTV collaborators.

• Set up, track, and resolve issues related to conversion tracking utilizing Google Analytics (GA4), Google Ads, and associated tools.

• Employ automated bidding and strategies for conversion optimization (such as Maximize Conversions, Target CPA/ROAS).

• Evaluate campaign performance to detect trends, inefficiencies, and areas for optimization.

• Support the testing and assessment of new lead-generation platforms and channels (like TikTok, Reddit, and emerging ad networks).

• Record workflows, optimization methods, and best practices to ensure consistency and scalability.

• Leverage AI-driven automation and reporting tools to enhance campaign management and derive insights.

• Work collaboratively with internal teams to synchronize paid media execution, tracking, and reporting across various clients.

• Remain updated on platform enhancements, policy modifications, and industry best practices.

⛳️ Requirements

• Practical experience managing Google Ads campaigns (including Search, Display, PMAX, Remarketing, etc.).

• Proficient understanding of GA4, conversion tracking, and the basics of attribution.

• Experience in an agency setting.

• Familiarity with automated bidding and strategies focused on conversion.

• Strong analytical capabilities and ease in interpreting performance metrics.

• Experience in managing Meta Ads campaigns, including basic creative testing.

• Prior remote work experience is essential, with proven proficiency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications lacking this experience will not be considered.

🏝️ Benefits

• Competitive pay.

• Flexible work arrangements.

• Remote work opportunities.