Paid Ads Expert – Contract

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Establish and oversee App Promotion campaigns on Meta Ads and other pertinent platforms.

• Monitor installs, attribution, and conversion events, and identify any anomalies in the data.

• Conduct organized audience and creative tests to determine effective strategies.

• Amplify successful campaigns while discontinuing those that underperform.

• Keep an eye on key metrics that drive app growth — including installs, CPI, ROAS, and retention indicators.

• Make strategic decisions regarding when to terminate a campaign versus allowing it to continue.

⛳️ Requirements

• Demonstrated experience in managing app install campaigns — preference for mobile applications, though robust e-commerce or lead generation backgrounds will be considered.

• Extensive knowledge of Meta Ads, particularly in setting up and optimizing App Promotion campaigns.

• Comprehension of the distinctions between optimizing for clicks, installs, and purchases, along with an understanding of when each approach is most effective.

• Proficient in attribution tracking and resolving data inconsistencies.

• Capability to maximize a limited budget into quantifiable outcomes through structured testing.

• Experience with TikTok Ads or Google App Campaigns is a plus.

• Familiarity with mobile attribution tools such as AppsFlyer or Adjust is advantageous.

• Background in scaling an app from minimal or negligible install volume is desirable.

• Insight into creative performance trends for fitness, productivity, or utility applications is a bonus.

🏝️ Benefits

• Flexible Hours

• Remote First — Work from wherever you're most productive.

• Direct Collaboration — You'll work closely with the product and growth team, with short feedback loops and quick decision-making.