Paid Ads Designer

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Take ownership of ad creative from the initial concept to the final asset, encompassing design strategy, initial drafts, revision cycles, and the production pipeline.

• Implement the creative strategy for each client account by conducting competitor and market research, developing testing plans, and crafting campaign concepts driven by performance data.

• Produce initial drafts and comprehensive static ad campaign suites for platforms such as Meta, Google, and LinkedIn.

• Oversee internal and client revision cycles, ensuring tight turnarounds, limited rounds, and clear justification for changes.

• Manage and enhance the AI production pipeline to streamline versioning and resizing workflows.

• Experiment with and systematize new tools aimed at reducing production time without compromising quality.

• Guide video creative processes through scripting, storyboarding, and developing creative briefs.

• Conduct quality checks on offshore and freelance design outputs before they are delivered to clients.

• Keep organized working files, final files, and folder structures systematically maintained.

• Collaborate directly with the Head of Paid Media and work alongside contract design and video talent.

• Monitor first-draft turnaround times, revision rounds, on-time delivery rates, and the volume of creative tests.

⛳️ Requirements

• 3–5 years of experience in designing digital ad creative within an agency or an in-house performance marketing setting.

• A portfolio showcasing direct-response work with demonstrated results.

• Profound understanding of branding and digital consumer psychology.

• Advanced skills in Adobe Photoshop.

• Advanced skills in Google Business Suite.

• Proficiency in Figma.

• Familiarity with Adobe Premiere Pro and Creatopy / The Brief or a similar ad production platform is advantageous.

• Comfortable participating in video calls and discussing strategies with clients.

• Exceptional attention to detail, including spotting typos, ensuring alignment, and maintaining brand compliance.

• Strong writing skills for articulating creative decisions to clients and team members regularly.

• Capability to both receive and provide direct feedback while upholding a quality standard with contractors.

• Ongoing commitment to personal development and continuous learning.

• Excellent time management abilities.

• Experience with AI-assisted image generation or enhancement.

• Skills in background removal, upscaling, and smart resizing.

• Familiarity with template-based workflows.

• Knowledge of AI tools designed to minimize repetitive tasks without sacrificing quality.

• Scriptwriting and video editing skills are a plus.

• Experience working within an EOS, Traction, or ScalingUp company is a bonus.

• Familiarity with Looker Studio, Google Analytics, or other reporting tools is an advantage.

• Comfort using Claude or ChatGPT in daily operational workflows is a bonus.

• Ability to work from 9:00 AM to 5:00 PM Eastern Time.

• A professional workspace that is free from distractions, equipped with a robust internet connection and good lighting.

• Willingness to travel occasionally for client visits and to attend IMPACT conferences.

🏝️ Benefits

• Competitive salary ranging from $60,000 to $70,000, depending on experience.

• Coverage for health, vision, and dental needs.

• 401(k) plan with company matching contributions.

• Paid time off.

• Flexible work schedule.

• Paid parental leave to support your expanding family.

• Flexibility to work independently outside of client meetings and team rituals.

• Travel accommodations provided as needed.

• Opportunities for occasional client trips and attendance at IMPACT conferences to foster connections with clients, colleagues, and the larger community.