Outreach Specialist

This is a fully remote position, open to applicants in Portugal, +5 more countries.

📋 Description

• Define and continually enhance Ideal Customer Profiles (ICP) for each vertical by collaborating with the Outreach team and commercial leadership, segmenting based on industry, company size, geography, and buyer persona.

• Create and improve targeted prospect lists utilizing Clay, Apollo, and Meet Alfred, ensuring data quality and high deliverability standards.

• Develop, implement, and oversee multichannel outbound sequences (cold email through Smartlead/HubSpot, LinkedIn outreach) customized for each niche and campaign.

• Manage outbound performance metrics: track open rates, click rates, positive reply rates, and meetings booked, iterating on subject lines, copy, cadence, and targeting to exceed benchmarks.

• Address inbound replies and objections, qualify prospects according to ICP criteria, and conduct first-line follow-up conversations.

• Schedule qualified meetings and transfer them to the commercial/sales team, ensuring all context is accurately recorded in the CRM.

• Maintain HubSpot, our central repository for outbound data, and Asana up-to-date: including contact status, campaign tagging, pipeline stage, and warm-lead tracking for precise reporting.

• Assist with pre- and post-event outreach related to industry conferences and trade shows: implement targeted sequences ahead of the event and structured follow-up afterward.

• Work alongside the CRM/Ops team on tools, workflow automation, and compliance (e.g., consent requirements for email tracking).

• Regularly report on outbound KPIs and pipeline health to the Head of Business Operations.

⛳️ Requirements

• 4–5+ years of experience in outbound sales as an SDR/BDR (Sales Development Representative / Business Development Representative), in lead generation or growth roles, preferably B2B.

• Proven experience in building ICPs and segmented prospecting lists from scratch, rather than simply executing pre-existing lists.

• Practical, hands-on experience with cold email and LinkedIn outreach, utilizing sequencing/enrichment tools like Smartlead, Instantly, Apollo, Clay, Meet Alfred, Ocean, or similar.

• Familiarity with a CRM (HubSpot is strongly preferred) and project-tracking tools (e.g., Asana) for managing pipeline and campaign data.

• Exceptional written English and strong outbound copywriting skills: you know how to elicit a reply, not just a send.

• Comfort with using AI tools to enhance prospecting and workflow efficiency (e.g., AI-assisted enrichment, message drafting, research automation) as an integral part of your daily skill set.

• A genuine end-to-end mindset: comfortable managing research, outreach, qualification, and handoff, rather than just a single aspect of the funnel.

• Data-driven and self-reflective: you analyze your own OR/CR/reply-rate metrics and make adjustments proactively.

• Independent and organized: capable of managing multiple simultaneous campaigns remotely, across time zones, with minimal supervision.

• **Nice to Have**: Experience in media, entertainment, OTT, licensing, or another relationship-oriented B2B industry.

🏝️ Benefits

• ​**Flexible Engagement Structure**: This role is offered under an independent service-provider agreement, allowing you the freedom to determine how you deliver your expertise. You establish your own working methods, independently organize your schedule, and apply your skills to clearly defined projects. Compensation is negotiated individually, reflecting your experience, capabilities, and the value you bring to each engagement.

• ​**Location Freedom**: You can provide services from any suitable location that enables high-quality outcomes, whether it’s your home office, a co-working space, or wherever you feel most productive and inspired. The primary focus is on the impact you create and the reliability of your delivery.

• **Global Network and Inspiring Projects**: You will collaborate with a diverse international network of professionals across 85+ countries, contributing to projects that reach large audiences and help shape the future of digital content. This is a chance to work alongside talented specialists, exchange ideas, and be part of meaningful initiatives with a real global impact.

• **Smooth Collaboration and Project Support:** To facilitate efficient service delivery, we offer modern collaboration platforms, clear project coordination, and streamlined processes. This enables you to concentrate your energy on producing high-impact work and bringing creative solutions to fruition.

• **Make a Global Impact:** Your expertise will play a role in initiatives that influence audiences worldwide. Engage in projects that challenge creative boundaries and help develop the next generation of digital experiences.