Outreach Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research to discover potential eligible programs and groups.

• Design and implement multi-channel outreach campaigns utilizing email, phone, events, landing pages, social media, and outbound sequences.

• Utilize CRM and marketing platforms like HubSpot or Airtable to generate and qualify new client leads.

• Organize conference participation, webinars, and informational sessions.

• Oversee prospect pipelines and CRM records, which include lead scoring, enrichment, database maintenance, workflow triggers, CRM synchronization, lead flow, and attribution.

• Create outreach materials and campaign assets, such as email templates, landing pages, talking points, and program summaries.

• Collaborate with Content, Creative, and Digital Marketing teams as necessary.

• Monitor and report on outreach and campaign performance metrics.

• Suggest campaign modifications based on performance analysis.

• Perform A/B and multivariate testing to enhance campaign efficiency.

• Work alongside Sales, Product Marketing, Content, and Revenue Operations teams on messaging, timing, campaign objectives, systems integration, and reporting.

• Team up with Account Managers to ensure smooth transitions for newly converted clients.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 2-5+ years of experience in digital marketing, demand generation, or marketing operations.

• Preferred experience in a SaaS or EdTech setting.

• Familiarity with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar tools.

• Preferred experience with PLG funnels, lead scoring models, and alignment of buyer journeys.

• Excellent communication and interpersonal abilities.

• Strong organizational and time management skills.

• Proficient in managing outreach pipelines and CRM records, including HubSpot, Creatio, or equivalent systems.

• Competent with Microsoft Office Suite, Apollo.io, Canva, and Google Analytics.

• Skilled in campaign-building workflows and audience segmentation.

• Capability to analyze outreach and marketing metrics/funnel KPIs and modify strategies accordingly.

• Basic understanding of HTML/CSS for formatting emails and landing pages.

• Comfortable coordinating webinars, conferences, and informational sessions.

• Ability to collaborate with Account Managers and Program leadership effectively.

• Passion for education, technology, and leveraging data to address challenges.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• HSA and FSA

• Generous earned time off

• 401K/student loan repayment

• Life insurance & AD&D insurance

• Employee assistance program

• Employee stock purchase program

• Tuition reimbursement

• Performance-based incentive pay

• Short- and long-term disability

• Robust wellness program