Outreach Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research to identify potential eligible programs and groups.

• Design and implement multi-touch outreach campaigns utilizing email, phone, events, landing pages, social media, and outbound sequences.

• Organize conference attendance, webinars, and informational sessions.

• Oversee prospect pipelines and CRM records, which includes lead scoring, data enrichment, maintaining contact databases, setting workflow triggers, synchronizing CRM, managing lead flow, and ensuring proper attribution.

• Create outreach materials and campaign assets such as email templates, landing pages, talking points, and program summaries.

• Collaborate with Content, Creative, and Digital Marketing teams to develop campaign assets.

• Monitor and report on outreach and campaign performance metrics.

• Suggest campaign modifications based on observed performance trends.

• Execute A/B and multivariate testing to enhance campaign outcomes.

• Coordinate with Sales, Product Marketing, Content, and Revenue Operations teams.

• Work with Account Managers to guarantee smooth transitions for newly acquired clients.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• 2-5+ years of experience in digital marketing, demand generation, or marketing operations.

• Experience in a SaaS or EdTech setting is preferred.

• Familiarity with marketing automation tools such as HubSpot, Marketo, Pardot, or equivalent platforms.

• Preferred experience with PLG funnels, lead scoring models, and aligning with the buyer journey.

• Excellent communication and interpersonal abilities.

• Strong organizational and time-management skills.

• Proficient in managing outreach pipelines and CRM systems like HubSpot, Creatio, or similar.

• Basic working knowledge of Microsoft Office Suite, Apollo.io, Canva, and Google Analytics.

• Skilled in campaign-building workflows and audience segmentation.

• Capability to analyze outreach and marketing metrics/funnel KPIs and adapt strategies accordingly.

• Basic understanding of HTML/CSS for formatting emails and landing pages.

• Experience in organizing webinars, conferences, and informational sessions.

• Ability to collaborate effectively with Account Managers and program leadership.

• Passion for education, technology, and leveraging data to address challenges.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• HSA and FSA options

• Generous paid time off

• 401K/student loan repayment assistance

• Life insurance and AD&D insurance

• Employee assistance program

• Employee stock purchase plan

• Tuition reimbursement

• Performance-based incentive compensation

• Short- and long-term disability coverage

• Comprehensive wellness program