Outreach and Lead Generation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Primary focus on LinkedIn Outreach & Prospecting

• Dispatch up to 400 targeted connection requests each month

• Identify and engage with decision-makers such as HR Directors, Managing Directors, and Sales Directors

• Implement multi-step follow-up sequences in a personalized manner

• Utilize voice note follow-ups to enhance engagement

• Monitor campaign performance and refine messaging accordingly

• Email Outreach & Lead Generation

• Develop and oversee cold and warm email campaigns

• Source and compile contact information for targeted prospects

• Carry out structured 3-touch email sequences

• Integrate LinkedIn leads into email follow-ups

• Track and enhance response and conversion rates

• Content Support (Secondary)

• Generate and schedule up to 5 LinkedIn posts weekly

• Compose content derived from provided video materials and themes

• Topics may encompass: Founder story, Emotional intelligence (EQ-i 2.0), Cost of a bad hire, Industry insights

• Ensure consistent posting across both personal and company profiles

• Campaign & Lead Magnet Support

• Assist in the deployment of lead magnets (e.g., AI-based assessments)

• Support campaign modifications based on performance and engagement metrics

• Light Marketing Operations

• Aid in basic SEO enhancements

• Assist with CRM updates and website integration

• Collaborate with outreach and tracking tools to maintain campaign efficiency

⛳️ Requirements

• Minimum of 2+ years in B2B Outreach & Lead Generation or Sales Development Representative (SDR) role

• Strong English communication skills with the ability to clearly convey technical decisions

• At least 2+ years of experience executing LinkedIn outreach campaigns, including connection requests, follow-ups, and prospect engagement using tools like LinkedIn Sales Navigator

• A minimum of 2+ years in cold email outreach and sequencing, utilizing platforms such as Instantly or Lemlist

• At least 2+ years of experience in lead sourcing and data scraping using tools like Apollo

• Proven track record in building and optimizing outbound pipelines, including campaign tracking, A/B testing, and conversion optimization

• At least 1+ year managing CRM systems and lead tracking workflows, ensuring proper integration between outreach tools and databases

• At least 1+ year in recruitment or B2B services industry outreach workflows (Nice-To-Have)

• At least 1+ year of experience in LinkedIn content writing and scheduling, including personal branding and company page management (Nice-To-Have)

• Basic understanding of SEO principles, including keyword optimization and on-page enhancements (Nice-To-Have)

• Familiarity with AI-based lead magnets and campaign funnels, including assessment tools and gated content delivery (Nice-To-Have)

• Experience working with UK markets, including timezone coordination and communication norms (Nice-To-Have)

• Exposure to marketing automation and campaign tracking tools integrated with outreach workflows (Nice-To-Have)

• Experience with voice-note or multimedia outreach strategies to enhance engagement rates (Nice-To-Have)

🏝️ Benefits

• Competitive compensation above market rates

• Long-term career opportunity

• Chance to influence user-facing experiences that reach thousands of users

• Collaborative and growth-focused work culture

• Referral Program – Earn while you assist! If you know someone suitable for this role, refer them and earn up to ₱20,000.00 for each successful hire. There's no limit—refer as many qualified candidates as you wish!