Outbound Marketing Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and execute targeted outbound marketing initiatives that showcase our logistics services, including ocean freight, air freight, domestic shipments, tracking in the US, shop and ship, returns management, international relocations, e-commerce, and more, utilizing channels such as email, cold calling, direct mail, and social media.

• Perform cold outreach via email and phone to introduce potential clients within the logistics and supply chain sectors to our specialized solutions and qualify leads for subsequent sales engagement.

• Partner with sales and business development teams to pinpoint target industries (e.g., retail, manufacturing, e-commerce) and key decision-makers (e.g., supply chain managers, operations directors) for outbound marketing campaigns, generating and nurturing qualified leads for logistics services.

• Assess and analyze the effectiveness of outbound campaigns by tracking key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.

• Offer insights and suggestions for enhancing outreach strategies within the logistics domain.

• Utilize our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to oversee prospect databases.

• Continuously evaluate and support outbound marketing initiatives related to logistics-focused conferences, trade shows, webinars, and industry events.

• Manage our social media platforms with a primary emphasis on LinkedIn for B2B engagement, establishing yourself as a LinkedIn champion.

• Work collaboratively with sales, logistics operations, and product development teams to ensure alignment between outbound marketing efforts and iContainers' service offerings.

• Collaborate with our PPC Manager to design social advertising campaigns for outbound marketing.

• Stay informed about outbound marketing tools that could support iContainers' business goals.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field.

• 2-4 years of outbound marketing experience with a focus on logistics, transportation, or supply chain services.

• Familiarity with B2B outbound marketing tools, such as LinkedIn Sales Navigator.

• Exceptional communication skills, with the capability to create industry-specific messaging that resonates with logistics buyers and decision-makers.

• Experience with CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.

• Proficiency in managing multiple campaigns simultaneously while thriving in a fast-paced environment.

• Knowledge of B2B marketing and lead generation techniques tailored to logistics services.

• Your Competencies:

• Technical:

• Understanding of the logistics sector, including freight forwarding, warehousing, transportation, and supply chain management.

• Strong analytical skills to evaluate campaign performance and refine strategies.

• Knowledge of B2B marketing and lead generation techniques specific to logistics services.

• Experience with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems).

• Familiarity with regulatory and compliance standards in logistics, such as customs regulations, international shipping, or freight tariffs.

• Understanding of digital marketing and account-based marketing (ABM) strategies.

• Proficiency in Google Analytics, Excel, and campaign A/B testing tools.

• Quick adaptability to new technologies.

• Attention to detail and accuracy.

• Ability to work independently as well as collaboratively within a team.

• Behavioral:

• Teamwork and Collaboration.

• Focused on Quality and Results.

• Learning Agility.

• Creativity and Innovation.

• Commitment to Service Excellence.

• Agility and Adaptability.

• Strong Communication skills.

• Planning and Organizing abilities.

• Effective Problem-Solving skills.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work hours and remote work options.

• Collaborative and inclusive work environment.