Outbound Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and execute targeted outbound marketing campaigns that showcase our logistics services, including ocean freight, air freight, domestic shipments, tracking in the US, shop and ship, returns management, international relocations, e-commerce, and more, utilizing email, cold calling, direct mail, and social media.

• Carry out cold outreach through email and phone to prospective clients in the logistics and supply chain sector, presenting our vertical solutions and qualifying leads for subsequent sales engagement.

• Work in tandem with sales and business development teams to pinpoint target industries (e.g., retail, manufacturing, e-commerce) and key decision-makers (e.g., supply chain managers, operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services.

• Assess and analyze the effectiveness of outbound campaigns by tracking key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.

• Offer insights and suggestions for enhancing outreach strategies within the logistics domain.

• Utilize our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases, ensuring precise tracking of interactions, lead segmentation, and communication follow-ups pertinent to logistics services.

• Continuously evaluate and support outbound marketing initiatives related to logistics-focused conferences, trade shows, webinars, and industry events.

• Assist our team’s participation in events through targeted outreach and follow-up campaigns.

• Oversee our social media channels, with a primary focus on LinkedIn for B2B engagements, becoming a champion for LinkedIn.

• Based on the business verticals we have and will establish, you will suggest the most effective social media channels to prioritize.

• Collaborate closely with sales, logistics operations, and product development teams to synchronize outbound marketing efforts with iContainers' service offerings.

• Partner with our PPC Manager to develop social ad campaigns for outbound marketing, proposing well-funded initiatives.

• Work with content creators to ensure the availability of compelling content for your outbound marketing objectives.

• Stay informed about outbound marketing tools that could benefit iContainers' business goals.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 2-4 years of outbound marketing experience, particularly in logistics, transportation, or supply chain services.

• Proficiency in using B2B outbound marketing tools, such as LinkedIn Sales Navigator.

• Exceptional communication skills with the ability to craft messaging that resonates with logistics buyers and decision-makers.

• Experience with CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.

• Capability to manage multiple campaigns concurrently while thriving in a fast-paced environment.

• Knowledge of B2B marketing and lead generation techniques specific to logistics services.

• Your Competencies

• Technical:

• Understanding of the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management.

• Strong analytical abilities to evaluate campaign performance and optimize strategies.

• Familiarity with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems).

• Awareness of regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.

• Insight into digital marketing and account-based marketing (ABM) strategies.

• Proficiency in Google Analytics, Excel, and campaign A/B testing tools.

• Ability to learn and adapt to new technologies swiftly.

• Attention to detail and precision.

• Capability to work independently and collaboratively within a team.

• Behavioral:

• Teamwork and Collaboration.

• Quality and Results-focused.

• Learning Agility.

• Creativity and Innovation.

• Service Excellence.

• Agility and Adaptability.

• Effective Communication.

• Planning and Organization.

• Problem Solving.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Supportive team environment with a focus on work-life balance.