Outbound Marketing Manager

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Fullbay is in search of an Outbound Marketing Manager to establish and oversee the proactive, account-based segment of our marketing initiative.

• This new role centers on pinpointing high-value target accounts, crafting multi-channel outbound campaigns to engage them, and closely collaborating with Sales, RevOps, and Partnerships to transform named account interactions into pipeline opportunities.

• The position involves developing outbound strategies utilizing email, LinkedIn, direct mail, and field event blitzes, activating our content and data resources into targeted sequences, and managing the playbook that converts target lists into closed business.

• This is a strategic, hands-on role perfect for a marketer who excels at the crossroads of data, sales alignment, and innovative campaign execution.

⛳️ Requirements

• A Bachelor's Degree in marketing, business, or a related field.

• 4–7+ years of experience in B2B SaaS marketing, with a minimum of 2 years dedicated to outbound, ABM, or demand generation.

• Proven track record in developing or managing an account-based or outbound marketing program—not merely contributing to one.

• Practical experience in designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events.

• Strong grasp of ICP segmentation, account scoring, and intent-based targeting.

• Familiarity with ABM and outbound technology stacks (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar).

• Experience with Salesforce and a marketing automation platform (Marketo preferred).

• Established ability to collaborate with Sales and SDR/BDR teams on outbound execution.

• Exceptional written communication skills, with a strong instinct for copywriting tailored to outbound messaging.

• Demonstrated experience utilizing AI tools (e.g., ChatGPT, Claude, or similar) in everyday marketing operations.

• Experience leveraging AI for: outbound copywriting and personalization, account research and prospecting, campaign ideation, and workflow automation.

🏝️ Benefits

• Adheres to all confidentiality and compliance regulations.

• Performs other duties as assigned.