Outbound GTM Lead, Staffing Industry

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, enhance, and oversee HireHawk’s outbound go-to-market (GTM) framework utilizing Apollo, CRM systems, sales engagement platforms, and reporting tools.

• Manage Apollo workflows, create lead lists, enrich contacts, automate sequences, segment prospects, and set up outbound campaigns.

• Compile high-quality prospect lists categorized by ideal customer profile (ICP), industry, buyer persona, geography, hiring signals, company size, and staffing requirements.

• Design multichannel outbound workflows incorporating cold calls, email sequences, LinkedIn interactions, follow-up actions, and automated task generation.

• Collaborate with SDRs to enhance daily outbound execution, prioritize calls, maintain follow-up discipline, and convert qualified meetings.

• Evaluate SDR activities and campaign outcomes, including dials, connects, conversations, positive interactions, meetings arranged, show rates, qualified opportunities, and conversion metrics.

• Refine cold-call scripts, email content, LinkedIn messages, objection-handling strategies, and follow-up sequences based on market insights.

• Assist in defining and refining qualification criteria for staffing and recruitment prospects prior to transitioning to sales or account management.

• Ensure CRM cleanliness, accuracy in lead stages, campaign monitoring, and consistent reporting practices.

• Develop repeatable outbound playbooks, standard operating procedures (SOPs), workflows, and training resources for current and future SDRs.

⛳️ Requirements

• Prior experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services organization, or workforce solutions provider.

• Strong practical experience in list development, workflow creation, prospect segmentation, enrichment, sequencing, and campaign oversight.

• Proven track record in establishing or enhancing outbound sales processes, ideally within a staffing, recruitment, or B2B services context.

• Comprehensive understanding of outbound cold calling, SDR workflows, prospecting sequences, follow-up cadences, and generating qualified meetings.

• Capability to analyze outbound performance metrics and pinpoint where conversions are faltering across lists, messaging, calls, follow-up, or qualifications.

• Experience in crafting multichannel outbound campaigns utilizing phone, email, LinkedIn, and CRM-based follow-up tasks.

• Familiarity with employing AI tools to enhance list quality, enrich prospect research, identify hiring signals, personalize outbound communications, and facilitate scalable campaign development.

• Experience collaborating directly with SDRs, BDRs, sales teams, recruiters, or staffing sales representatives.

• Knowledge of cold-call quality assurance (QA), call recording evaluations, objection tracking, and SDR coaching methodologies.

• Background in a startup, high-growth organization, or sales team where GTM systems needed to be established from scratch.

• Willingness to participate in live sales calls, listen to SDR dialogues, review call notes, and contribute to improving call strategies.

🏝️ Benefits

• Complete flexibility for remote work

• Opportunity to build and expand HireHawk’s outbound GTM engine from the ground up

• Career advancement prospects as the sales and GTM function evolves

• Exposure to staffing, recruitment, sales operations, and revenue strategies

• Engaging, fast-paced, and high-performance team culture