Organic Social Media Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the posting strategy across all owned channels, focusing on cadence, frequency, timing, sequencing, and platform-specific publishing norms.

• Develop and maintain a dynamic content calendar, determining the mix and formats of content while executing publishing tasks.

• Ensure that live content remains accurate and up-to-date, making necessary corrections to posts when product details, prices, or claims change.

• Plan, create, or adapt, and publish content for Winona brand persona accounts, each with their own unique voices and cadences.

• Generate concepts and produce detailed ClickUp production tickets that include concepts, hooks, scripts or talking points, format specifications, references, and desired outcomes.

• Identify and modify content from paid media, ambassadors, and other channels for organic social use.

• Choose appropriate assets, revise hooks and captions, and time the repurposed content to avoid a recycled advertising appearance.

• Manage caption strategy, drafting hooks and captions using AI tools, and submit drafts to the Copy team for editorial review.

• Actively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience discussions to enhance reach and foster relationships.

• Route incoming comments and direct messages to Patient Services, promptly escalating any reputationally sensitive issues to the Head of Social.

• Transition relationships that are progressing towards paid partnerships to the Paid team.

• Provide regular KPI performance reports detailing results, drivers, and recommended tests.

• Escalate any identified anomalous performance metrics.

• Operate within the channel strategy established by the Head of Social; responsibilities regarding paid social strategy, buying, budget management, and influencer program management are outside of this scope.

⛳️ Requirements

• 3–5 years of experience managing organic social media for a brand or agency, accompanied by a portfolio that demonstrates your work and the rationale behind it.

• Proven expertise in creative briefing, encompassing concepts, hooks, scripts, format specifications, and reference materials.

• Strong editorial skills for short-form video content; capable of effectively directing others.

• Exceptional copywriting abilities, particularly in crafting hooks, captions, and engaging in conversation.

• Practical fluency with AI writing tools and sound editorial judgment.

• Comprehensive understanding of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends.

• Active daily presence in short-form content on Instagram, TikTok, and Facebook.

• Consistent posting schedule on YouTube Shorts, X, and Pinterest.

• Ability to adopt a distinct corporate tone for LinkedIn communications.

• Capability to provide substantial, well-disclosed long-form responses on Quora.

• Disciplined approach to listening-only monitoring on Reddit, with no posting without explicit approval.

• Strong analytical skills with the ability to interpret performance reports.

• Demonstrated reliability in adhering to a fixed publishing schedule and engaging with a live audience.

• Skilled in writing and publishing in multiple distinct voices while managing separate persona accounts.

• Experience with ClickUp tickets and production workflows is advantageous.

• Strongly preferred: background in healthcare, telehealth, supplements, or wellness.

• Strongly preferred: experience in driving account growth through outbound engagement and creator relationships.

• Strongly preferred: familiarity with menopause, perimenopause, or women's midlife health issues.

• Ability to work during core business hours that align with Central and Eastern Time (CST/EST).

🏝️ Benefits

• Remote-first work environment, allowing you to work from anywhere you choose.

• Unlimited paid time off for a healthy work-life balance.

• Paid non-working holidays based on your country of residence.

• Comprehensive medical, dental, and vision insurance for US-W2 employees.

• Referral bonuses for bringing in new talent.

• Financial support for pursuing online courses to enhance your skills.

• Enjoy a fun and casual work atmosphere.

• Participate in employee engagement activities and virtual gatherings.

• Be part of a diverse, global team.