Organic Growth Lead – SEO, ASO, AEO

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement a comprehensive SEO strategy aimed at increasing qualified organic traffic and user acquisition.

• Create scalable content and landing page strategies that focus on high-intent trading and crypto keywords.

• Enhance search rankings for competitive terms through effective on-page, off-page, and technical SEO tactics.

• Monitor and optimize crawlability, indexation, Core Web Vitals, and the overall health of the website.

• Discover new growth opportunities by utilizing keyword research, competitor analysis, and search trend insights.

• Take ownership of SEO reporting, forecasting, and performance analysis.

• Conduct regular technical SEO assessments and collaborate with engineering teams to address any issues.

• Oversee Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site structure.

• Execute structured data implementation and best practices to enhance SERP visibility.

• Apply best practices to boost organic visibility, rankings, discoverability, and conversion rates.

• Maintain a growth mindset by continually experimenting with new ideas to achieve disproportionate growth and gain a competitive edge while uncovering new organic acquisition opportunities.

• Lead the ASO strategy for both the Apple App Store and Google Play Store.

• Optimize app listings, including metadata, keywords, screenshots, videos, localization, and conversion rates.

• Monitor keyword rankings, installs, and competitor performance metrics.

• Conduct experiments aimed at enhancing app discoverability and installation conversion rates.

• Formulate strategies to increase visibility within AI-powered search environments, such as ChatGPT, Gemini, Perplexity, Claude, and other answer engines.

• Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click searches.

• Stay informed about emerging AI search trends and convert them into actionable growth strategies.

• Collaborate with content and product teams to establish AI-friendly information architecture and structured content.

⛳️ Requirements

• 5–8+ years of experience in driving organic growth for consumer internet, fintech, SaaS, crypto, or rapidly growing technology firms.

• Proven track record of increasing organic traffic and improving business metrics through effective SEO practices.

• Strong grasp of technical SEO and website architecture.

• Hands-on experience with tools such as Google Search Console, Google Analytics (GA4), and SEO auditing platforms.

• Established experience in managing App Store and Play Store optimization for mobile applications.

• Familiarity with Answer Engine Optimization (AEO), AI search technologies, and large language model discovery.

• Excellent analytical skills with the ability to interpret data and make informed decisions based on that data.

• Strong collaboration skills, working effectively with Product, Engineering, Design, and Content teams.

• Experience in the crypto, trading, fintech, or financial services sectors is highly advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and the option for remote work.

• Opportunities for professional development and growth.

• Health and wellness benefits, including medical, dental, and vision coverage.

• A dynamic and inclusive work environment.