Organic & AI Search Manager

This is a fully remote position, open to applicants in United Kingdom, +3 more countries.

📋 Description

• Take ownership of Paddle’s organic and AI discoverability strategy, spanning from brand awareness to category consideration.

• Evaluate Paddle’s visibility across traditional search, AI-generated answers, and patterns in LLM citations.

• Develop and sustain a prioritized roadmap addressing discoverability gaps.

• Convert data on organic and AI visibility into actionable content strategies for Brand, PMM, and Growth.

• Collaborate with Creative, Social, and PR teams to structure, frame, and disseminate discoverable content.

• Work alongside PMM to ensure alignment in messaging, terminology, and key topics.

• Oversee routine content updates and enhancements.

• Produce initial drafts for review with the aid of AI.

• Offer SEO and AEO insights for new content.

• Establish and monitor discoverability metrics, such as AI citation share, LLM share of voice, and trends in organic visibility.

• Connect organic and AI visibility to commercial objectives and impact the pipeline through content priorities.

• Report directly to the Head of Web and link content creators with the evolving landscape of organic and AI discovery.

⛳️ Requirements

• Solid understanding of search engine optimization (SEO), encompassing technical, on-page, and off-page strategies.

• Developing expertise in AI and LLM discoverability, answer engine optimization (AEO), or generative engine optimization (GEO).

• Knowledge of how LLMs surface, cite, and recommend content.

• Proven experience working collaboratively with content, brand, or product marketing teams.

• Background in shaping and influencing cross-functional collaboration.

• Capacity to manage content updates and generate initial drafts utilizing AI.

• Ability to translate complex organic data and trends into straightforward guidance for non-specialist stakeholders.

• Skill in linking organic performance to business results, such as pipeline development.

• Capability to balance strategic long-term planning with swift execution and hypothesis testing.

• Genuine curiosity about the evolving landscape of information discovery and well-informed perspectives on its future.

• Must reside in the UK; the application form will inquire about the candidate's location and the necessity for visa sponsorship.

🏝️ Benefits

• Unlimited vacation days.

• Four months of paid family leave, irrespective of gender.

• Annual funding for learning and development.

• Regular training opportunities, both internal and external.

• Personal growth through exposure to new challenges.

• Options for remote work, hub-based work, or a blend of both.

• An inclusive workplace with support for accommodations in the workplace or application process.