North America Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the marketing strategy for North America, ensuring alignment with regional revenue, growth, and retention goals.

• Identify market opportunities, understand customer needs, analyze competitive dynamics, and recognize emerging trends.

• Convert regional priorities into actionable marketing plans, which are executed through the Global Marketing Center of Excellence.

• Act as the representative voice of the North American market during global planning and product launch discussions.

• Collaborate closely with sales leadership to foster new business growth across all educational segments.

• Work in partnership with Customer Success teams to enhance product adoption, renewals, and opportunities for customer expansion.

• Create and refine sales enablement resources, messaging, and market insights.

• Oversee the regional implementation of significant product launches and go-to-market strategies.

• Ensure that campaigns, events, webinars, and customer communications align with regional market requirements.

• Provide structured feedback to product and global marketing teams regarding customer responses, objections, and market opportunities.

• Monitor marketing performance in the region, including pipeline contribution, customer engagement, and campaign effectiveness.

• Leverage data and reporting to uncover opportunities for optimization and growth.

• Collaborate with global marketing operations teams to enhance attribution, funnel visibility, and performance measurement.

• Support regional events, conferences, webinars, and strategic partnerships.

• Engage with state partners, educational organizations, and key customer stakeholders to reinforce market presence and customer relationships.

• Represent Britannica Education at industry events and customer engagements.

⛳️ Requirements

• Over 7 years of marketing experience in EdTech, education publishing, SaaS, or similar industries.

• Proven track record of closely partnering with sales organizations to drive revenue growth.

• Strong grasp of demand generation, customer lifecycle marketing, product marketing, and go-to-market strategy.

• Experience in supporting both acquisition and customer expansion initiatives.

• Ability to influence cross-functional teams without direct management authority.

• Experience in delivering presentations to stakeholders.

• Strong analytical mindset with a background in using data to inform business decisions.

• Familiarity with the K–12 education market is advantageous; experience in higher education is also a plus.

• Willingness to travel for customer meetings, conferences, sales planning, and regional business activities.

🏝️ Benefits

• Compensation: 120000-130000 USD/year

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave (Maternity, Paternity)

• Short Term & Long Term Disability

• Training & Development

• Work From Home