National Digital Enablement Director – West

This is a fully remote position, open to applicants in Arizona, +2 more states.

📋 Description

• Take ownership of the nationwide digital enablement strategy in collaboration with Digital, Commercial, Product, and Regional teams.

• Guide West Subregional Digital Enablement Managers while promoting the adoption and effective use of digital products, technologies, and programs.

• Establish and enhance the digital enablement operating model, defining roles, escalation procedures, and cross-functional workflows.

• Create annual market objectives that link ecommerce expansion, digital revenue, customer engagement, user adoption, and market execution to business results.

• Monitor and assess regional and market digital performance utilizing data products, dashboards, and AI tools.

• Recognize barriers to adoption and collaborate with Digital, Commercial, Operations, and field leadership to eliminate obstacles.

• Design and implement enablement programs such as the SG Champions Club.

• Execute a national supplier digital activation strategy aimed at generating additional business.

• Develop the national digital change narrative, messaging, communication tracks, and reinforcement tools.

• Work alongside product teams to identify requirements, provide market insights, support roadmaps, and share successful practices.

• Organize digital launches, sales enablement materials, communications, launch events, and digitized trade shows and tastings.

• Produce scalable playbooks, launch toolkits, adoption frameworks, and activation models.

• Enhance the capabilities of Digital Enablement Managers and field teams through coaching, performance routines, and skill development.

• Evaluate digital resource requirements and recommend resource allocation for transformation initiatives.

• Lead executive governance sessions to assess performance, address barriers, align priorities, and make decisions.

• Keep abreast of products, services, features, and enhancements offered by the Digital Organization.

• Cultivate internal and external relationships while performing additional job-related tasks as necessary.

⛳️ Requirements

• Bachelor’s degree with 8 years of experience in digital, sales, or sales operations.

• Knowledge of B2B commerce, CRM systems, agile methodologies, and commercial sales processes.

• Strong skills in change management involving multiple stakeholders and functions.

• Exceptional presentation and communication abilities to engage and persuade senior leaders.

• Capacity to collaborate in a dynamic environment and adapt to changing business needs.

• Proficient in MS Office, including PowerPoint, Excel, Access, and Word.

• Familiarity with enterprise digital transformation is preferred.

• Strong knowledge of the Wine and Spirits category is preferred.

• Ability to balance strategic and tactical priorities among various stakeholders.

• Capability to inspire and lead peers and colleagues.

• Positive attitude towards problem-solving.

• Ability to occasionally lift, lower, push, carry, or pull weights up to 20 pounds.

🏝️ Benefits

• Comprehensive medical and prescription drug coverage.

• Dental and vision plans.

• Tax-saving Flexible Spending Accounts.

• Disability coverage.

• Life insurance plans.

• 401(k) plan.

• Tuition assistance.

• Wellness program.

• Parental leave.

• Vacation accrual.

• Paid sick leave.

• Access to leading technology.

• Continuous learning opportunities.

• Opportunities for growth and a sense of belonging.