National Commercial Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and cultivate existing relationships with U.S. distributors to enhance sales, product integration, and distributor profitability in the Decorative Panels, Laminate Flooring, and Surface Systems sectors.

• Secure new regional distributors in the decorative panel, flooring, and building product markets while creating appealing value propositions for business partners.

• Establish and lead the company’s U.S. sales organization, guiding future regional sales managers, sales representatives, and support teams.

• Streamline sales processes, reporting, and performance metrics to create a scalable organization aimed at sustainable growth.

• Develop and manage the Architectural Channel Development Program, fostering strong relationships with architects, interior designers, developers, and specifiers.

• Increase brand recognition across residential, hospitality, office, and mixed-use projects to ensure products are included during the initial design phases.

• Direct customer discovery, market validation, competitor analysis, and pricing verification to help shape the North American "Core Collection" product lines.

• Provide essential market insights and customer feedback to internal Product, R&D, and Operations teams.

• Position the brand within the accessible premium segment, boosting awareness among architects, designers, dealer networks, cabinet/component manufacturers, and contractors.

• Manage trade shows, dealer events, and market development initiatives to enhance specification rates and brand equity throughout the region.

⛳️ Requirements

• At least 7 years of experience in Decorative Panels, Laminate Flooring, Surface Systems, or related fields.

• A minimum of 3–5 years of managerial experience in sales, business development, distributor management, or commercial leadership roles.

• Proven success in expanding a business line, region, or product category within the U.S. market.

• Established track record in distributor development and dealer channel management, with experience in acquiring new distributors and nurturing existing accounts.

• Familiarity with architectural channels and the product specification process.

• A well-established network of connections within the U.S. market across distributors, flooring dealers, architects, interior designers, and building product channels.

• Strong commercial, analytical, and leadership capabilities.

• An entrepreneurial mindset paired with a strong commitment to KPIs and performance metrics.

• Experience collaborating with cabinet manufacturers or cabinet component manufacturers is advantageous.

• Experience with international or European manufacturers is a plus.

• Proficient in Microsoft Office and comparable software, with practical CRM experience.

• A valid driver’s license and a willingness to travel domestically and internationally as required.

• Valid work authorization in the U.S.

🏝️ Benefits

• Competitive benefits package