Motion & Graphic Designer

This is a fully remote position, open to applicants in Mexico, +3 more states.

📋 Description

• Develop engaging design assets such as advertisement sets and landing pages, utilizing data to enhance digital marketing performance indicators.

• Create motion graphics and short-form video cutdowns optimized for social media platforms, including LinkedIn, Instagram, and YouTube.

• Transform existing video content into high-impact advertisement units customized for platform specifications, aspect ratios, and audience attention spans.

• Work in conjunction with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Ensure brand consistency across all static, motion, and video assets while creatively adapting to various audience segments and platforms.

• Partner with internal and client teams to grasp business objectives, target demographics, and supplementary data points to aid in the development of A/B tests and data-driven designs.

• Design and execute A/B tests and other experiments using Conversion Rate Optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg.

• Conduct user research, usability testing, and heat mapping analysis to collect insights and validate design choices.

• Continuously iterate and enhance designs based on feedback, data insights, and testing results.

• Juggle multiple design projects simultaneously while effectively communicating with project management and other internal stakeholders to provide project status updates, respond to feedback, and ensure their needs are met.

• Remain informed about industry trends, best practices, and emerging technologies in CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, emphasizing performance-driven creativity and CRO.

• At least 1 year of experience with motion graphics.

• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using tools such as Adobe Premiere Pro, After Effects, or similar software.

• Exceptional communication and collaboration abilities, with a talent for working effectively within cross-functional teams.

• Understanding and application of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-oriented campaigns.

• Eager to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operational effectiveness.

🏝️ Benefits

• 🏠 We provide a set living wage at Directive.

• 🙏 Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family tailored to your lifestyle.

• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental health support - Access to certified therapists through Spring Health, membership to Headspace.

• 💪 Physical wellness - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• 💰 Financial benefits - Traditional and Roth 401(k) with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases over time.