Mobile Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement mobile growth strategies across primary acquisition channels, including Meta, TikTok, Apple Search Ads, Google App Campaigns, and new platforms.

• Take full responsibility for campaign planning, budget distribution, optimization, and performance monitoring from start to finish.

• Collaborate closely with creative teams to produce high-performing, platform-specific ad creatives, including static, video, and user-generated content (UGC).

• Design and execute experiments aimed at enhancing install rates, activation, retention, and monetization.

• Work alongside product and lifecycle teams to refine onboarding processes, conversion flows, and ongoing engagement strategies.

• Construct and utilize attribution frameworks (SKAN, MMPs) to accurately assess performance and inform strategic decisions.

• Evaluate campaign performance and optimize based on cost per install (CPI), customer acquisition cost (CAC), lifetime value (LTV), payback periods, and retention metrics.

• Identify and expand high-performing channels while swiftly eliminating underperforming ones.

• Stay informed about platform updates, privacy regulations, and new opportunities in mobile growth.

⛳️ Requirements

• Possess practical experience managing mobile acquisition campaigns on platforms such as Meta, TikTok, Apple Search Ads, or Google App Campaigns.

• Think beyond mere installs and optimize for full-funnel metrics, including activation, retention, LTV, and revenue.

• Be comfortable navigating mobile attribution limitations (SKAN, MMPs) and making informed decisions despite imperfect data.

• Thrive in ambiguous situations and have the ability to establish new channels or programs from the ground up.

• Work collaboratively with creative, product, lifecycle, and data teams to foster growth.

• Take initiative and work efficiently, balancing experimentation with execution.

• Communicate effectively and translate performance metrics into business outcomes such as growth, revenue, and efficiency.

🏝️ Benefits

• Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.

• Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

• Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.

• Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.

• Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.

• Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.