Mid-level Marketing Analyst, Inbound Content Specialist

📋 Description

• Develop and implement inbound content strategies that align with goals for demand generation, brand awareness, and brand positioning.

• Deliver strategic insights derived from data, including content performance, audience behavior, and market trends.

• Produce diverse, high-quality content (such as articles, landing pages, e-books, case studies, scripts, emails, and social media posts) with a focus on conversion, SEO, and enhancing the customer journey.

• Track and analyze performance metrics including traffic, engagement, conversions, and Marketing Qualified Leads (MQLs).

• Provide guidance to internal stakeholders in marketing, product, and sales on content best practices.

• Recognize and address content gaps throughout the sales funnel.

• Contribute to the development and advancement of the inbound strategy.

• Assist in overseeing the work of vendors and freelancers.

⛳️ Requirements

• Proven experience in planning and executing inbound content strategies that span the top, middle, and bottom of the funnel.

• Demonstrated ability to produce engaging, conversational content.

• Skills in managing editorial calendars and collaborating effectively with marketing, product, and sales teams.

• Solid understanding of SEO principles, including on-page optimization and keyword research.

• Expertise in conversion-focused copywriting.

• Experience in structuring landing pages and managing nurture flows.

• Familiarity with marketing automation tools such as RD Station, HubSpot, or similar platforms.

• Proficient in analyzing content performance metrics.

• Comprehensive understanding of the customer journey and sales funnel.

• Knowledge of Conversion Rate Optimization (CRO) techniques.

• Skills in UX writing.

• Experience with content distribution strategies across social media, email, and paid media.

• Data literacy with a capability to interpret analytics (e.g., Google Analytics).

• Soft skills including analytical thinking, strong organizational abilities, effective prioritization, excellent stakeholder communication, and a proactive attitude.

🏝️ Benefits

• Health insurance.

• Dental insurance.

• Life insurance (all extendable to legal dependents).

• Medication allowance (extendable to children).

• Public transportation voucher or parking allowance for employees in cities where we have offices.

• Flexible meal/food allowance.

• Wellhub (formerly Gympass) and TotalPass.

• Day off during your birthday month.

• Parental support program, NeoBaby, focused on new mothers and fathers.

• Unico Skill, an external learning and development platform.

• Childcare assistance.

• Extended parental leave: 6 months for mothers and 30 days for fathers.

• Referral program, bonuses, and more.