Analista de Marketing de Conteúdo

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Plan, produce, and execute strategic content for various channels and formats (blog, rich materials, emails, scripts, webinars, and interviews).

• Maintain the marketing editorial calendar, ensuring alignment with brand strategies, campaigns, events, product launches, and commercial objectives.

• Create scripts and oversee the recording of success stories with clients and webinars featuring Dialog specialists and market experts.

• Conduct conversations and interviews with clients, partners, organizations, and internal leaders to translate technical information into clear and engaging content.

• Curate topics in real-time, identifying trends, data, news, and the pain points of HR and Internal Communication audiences to generate immediate insights.

• Strategically utilize Artificial Intelligence tools to support research, ideation, optimization, and review, while maintaining a critical eye and editorial quality standards.

• Analyze performance indicators (traffic, engagement, conversion, ranking, and leads) in collaboration with the Growth team.

• Work integratively with the Product, Commercial, Customer Success, and Partnerships teams to transform business learnings into consistent narratives for the market.

⛳️ Requirements

• Bachelor's degree in Journalism.

• 3 to 5 years of experience in producing strategic and multi-format content (written, video, and audio).

• Practical experience with Inbound Marketing strategies and content funnels for different stages of the customer journey (attraction, education, conversion, and relationship).

• Proficiency in recording videos, conducting interviews, and facilitating online/live webinars.

• Experience in scripting and overseeing audiovisual productions (cases, testimonials, or institutional content).

• Mastery of SEO and AEO/GEO, search engine ranking, and content optimization for digital environments.

• Familiarity with AI tools applied to content production and analysis routines.

• Data-driven mindset with a strong focus on business results.

🏝️ Benefits

• Medical assistance

• Dental assistance

• Home office support

• Life insurance

• Meal vouchers

• Culture vouchers

• Ethics channel

• ZenKlub

• Optum

• TotalPass