Marketing Strategy Manager

This is a fully remote position, open to applicants in Florida, +6 more states.

📋 Description

• Develop and oversee the yearly marketing strategy in alignment with growth targets.

• Create quarterly go-to-market (GTM) strategies tailored by vertical.

• Identify target segments and prioritize opportunities for growth.

• Lead the GTM strategy across various verticals, including Aviation, Education, Commercial, Industrial, and Sports & Entertainment.

• Construct vertical playbooks encompassing messaging, positioning, and campaign strategies.

• Align marketing initiatives with service capabilities and business objectives.

• Plan and implement comprehensive multi-channel campaigns, including digital, email, content, and social media.

• Own the lead generation strategy to foster pipeline expansion.

• Manage the social media strategy and execution to ensure consistent messaging and brand representation.

• Maintain campaign calendars and monitor performance across all initiatives.

• Develop and implement account-based marketing (ABM) programs for key accounts.

• Spearhead client marketing activities that enhance retention, engagement, and growth within existing accounts.

• Define and execute event and trade show strategies aligned with vertical objectives.

• Oversee participation, planning, and follow-up campaigns to maximize impact.

• Ensure events contribute to pipeline generation and enhance brand visibility.

• Conduct market research to uncover trends and opportunities.

• Develop and sustain competitive intelligence, including battle cards.

• Monitor industry activities to inform strategy and positioning.

• Plan and manage thought leadership content that aligns with vertical strategies.

• Ensure content supports campaign objectives and bolsters market positioning.

• Track and refine marketing performance based on data and key performance indicators (KPIs).

• Provide regular updates on campaign effectiveness and growth impact.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing.

• Experience in service-oriented or B2B sectors is preferred.

• Strong expertise in campaign execution, digital marketing, and event management.

• Capability to translate strategies into tangible results.

• Exceptional communication and organizational abilities.

🏝️ Benefits

• Fully remote position (Eastern Standard Time Preferred).

• Salary range: $95,000 - $115,000 per year.

• Paid holidays and vacation time.

• Comprehensive Health Benefits Package.

• Ancillary benefits, including life insurance, long-term disability, FSA, and dependent care spending.

• 401K plan.

• Opportunities for professional growth.

• Bonus compensation.