Mid-level Digital Marketing Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and enhance integrated paid, organic, and direct media campaigns aimed at acquiring trials and leads;

• Establish targeting strategies, budgets, and bidding across major platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.;

• Develop and refine ad creatives while conducting A/B tests to boost campaign performance;

• Track KPIs (CTR, CPC, CPA, ROI, conversions, among others), generate insights, and enact continuous improvements;

• Oversee campaign budgets to maximize cost-effectiveness;

• Compile management reports and present findings along with strategic recommendations to both the team and leadership;

• Collaborate with content, design, and marketing teams to ensure campaigns are in line with company objectives;

• Remain current on paid media and performance marketing trends, applying best practices on a daily basis;

• Assess communication opportunities and propose actions to enhance marketing-funnel outcomes;

• Engage with other departments such as Sales, Product, and Customer Success to weave content into customer journeys;

• Evaluate results and identify strategic initiatives for the department.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field;

• At least 2–3 years of experience in paid, organic, and direct media (portfolio required);

• Expertise in major advertising platforms (Google Ads, Meta/Facebook Business Manager, LinkedIn Ads, etc.);

• Strong data analysis capabilities, with the ability to interpret digital metrics (Google Analytics and BI tools) and optimize campaigns through A/B testing;

• Experience in managing budgets and performance objectives/metrics;

• Knowledge of sales funnel strategies, lead generation, and trial acquisition;

• Familiarity with ad automation and optimization tools (SEMrush, Ads Manager, etc.);

• Experience with communication automation tools such as Salesforce, RD Station, Intercom, and analysis through Google Analytics;

• Proactive in identifying and applying new trends and innovations in the digital market;

• Analytical skills to monitor marketing metrics and interpret performance data;

• Exceptional communication and interpersonal abilities;

• Strong organizational skills;

• Energetic and proactive approach to tasks.

🏝️ Benefits

• Meal/food allowance (VA/VR) of R$1,000 | iFood card - no deductions during vacation;

• Home office allowance of R$150;

• Wellz – mental health/psychotherapy | free for employees;

• Gympass – physical wellness/gyms | extendable to dependents;

• Guapeco – pet health plan;

• English classes | free for employees;

• Unimed health plan | with copayment;

• Coworking daily reimbursement | available for all states;

• Extended paternity and maternity leave;

• Baby-on-board gift basket for expectant parents;

• Partnership with Farmasesi | only for Santa Catarina (SC);

• Partnership with Sesi Education | only for Santa Catarina (SC);

• Day off on your birthday;

• Company laptop and monitor shipped to you;

• Voucher of R$2,000 to purchase any additional equipment you need.