Mid-Level Copywriter

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Independently manage a complete client portfolio without daily oversight: orchestrator → validated items → reference library → content calendar → copy → ClickUp

• Advocate for and present content strategies during biweekly client meetings

• Craft campaign copy for organic content, paid traffic, landing pages, emails, and ManyChat, ensuring readiness for publication

• Create and validate scripts for Reels and Stories, overseeing production until posting

• Analyze weekly metrics for clients within the portfolio, cross-referencing with editorial direction and suggesting adjustments

• Research trends in the plastic surgery and healthcare sectors and integrate them into the content calendar

• Daily monitor the portfolio’s Instagram accounts to ensure effective execution

• Maintain continuous communication within client groups

• Produce assets for paid traffic, including creative scripts and copy

• Present new content format tests in the weekly meetings

• Provide occasional technical support to junior copywriters

• Complete ad hoc tasks assigned by the team leader

⛳️ Requirements

• Professional experience is required in the designated “professionalExperiences” field

• Ability to autonomously manage a full client portfolio without daily oversight

• Proficiency in metrics analysis

• Experience working with high-ticket clients

• Capability to independently produce multi-format copy (carousels, Reels, static posts, Stories, ads, landing pages, emails, and ManyChat)

• Comprehensive understanding of the awareness funnel, including scripts for the top, middle, and bottom of the funnel with appropriate CTAs

• Advanced proficiency in ClickUp

• Strong knowledge of CFM, privacy requirements for before-and-after content, and Meta platform policies

• Independent application of the 7 Reels levers and the informative post principle (4 layers)

• Demonstrated mastery of copywriting, storytelling, and persuasive frameworks (AIDA, PAS, and cognitive triggers)

• Strategic utilization of AI tools, with final reviews to align with company standards

• Ability to develop a visual brief as part of the copy

• Autonomy paired with an analytical mindset

• Active participation in campaign ideation and the creation of new formats

• Mastery of the Stark modeling method

🏝️ Benefits

• Performance bonus

• Flexible hours

• Career development plan

• PJ contractor agreement