Meta Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise and manage a portfolio of Social Media accounts.

• Provide direct support to client contacts.

• Engage in weekly communications with vendors or operational partners concerning assigned tasks, work quality, and potential improvements.

• Develop quarterly strategies for clients.

• Create, track, and optimize budgets for paid media campaigns.

• Comprehend client positioning and their unique value propositions.

• Ensure accurate lead routing within a CRM system.

• Oversee personal productivity and utilization metrics.

• Collaborate with the Associate Director to meet both internal and client objectives.

• Recognize the significance of Programmatic campaigns.

• Foster cross-selling, upselling, and referrals through professional relationships and networks.

• Implement and enhance LinkedIn advertising campaigns, including ad copywriting, target audience development, and optimization for maximum ROI.

• Manage around five mid-tier and enterprise accounts.

• Achieve department KPIs, encompassing client growth, goal fulfillment, client NSMs, and client satisfaction.

• Establish trust and relationships with clients to ensure consistent renewals.

• Cross-sell services that align with client objectives and goals.

• Communicate outcomes to client contacts and executives.

• Make strategic choices regarding the direction of accounts.

• Travel to meet clients approximately once per year per client or as necessary.

⛳️ Requirements

• Minimum of 2 years of experience in a performance or digital marketing agency.

• Practical experience in supporting B2B clients.

• In-depth knowledge of paid social advertising campaigns, especially LinkedIn Ads and/or Meta Ads.

• Familiarity with LinkedIn and/or Meta ad formats, including conversation ads, document ads, and CTV.

• Proficiency in using LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6sense, and similar platforms.

• Strong grasp of paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization.

• Capability to analyze campaign performance data utilizing Google Analytics, GA4, Excel, or other analytical tools.

• Ability to drive and measure results via OCT.

• Experience with audience segmentation by tier, job title, and other relevant criteria.

• Proven success with mid-market or enterprise accounts.

• Skill in translating and articulating strategies and narrating stories with data.

• Ability to organize, prioritize, and manage multiple projects at once.

• Travel to visit clients approximately once per year per client or as necessary.

• Capability to work remotely from anywhere in the US.

• Must possess established and current US work authorization and reside permanently in the US.

• Reliable internet access and a professional background required.

• Ability to remain stationary for extended periods and interpret written and/or verbal communications.

• Proficient in operating a laptop computer, software platforms, and office productivity tools.

🏝️ Benefits

• Medical, dental, and vision insurance plans, along with disability and life insurance for you and your family.

• 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Fertility support available through Carrott.

• Thousands of Aaptiv virtual workouts offered.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO with a minimum of 2 weeks.

• Paid Company Holidays.

• Your Birthday Off.

• End of Year Recharge (Closed from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure, increasing in total amount over time.

• Flexibility to work from anywhere in the US.

• Option to utilize state-of-the-art offices located in Irvine, California.

• PC or Mac available for use.