Meta Ads Specialist – Healthcare

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee the complete performance of Meta (Facebook/Instagram) campaigns, encompassing structure, optimization, and scaling for all dental client accounts.

• Handle and resolve intricate conversion tracking configurations, including Pixel, CAPI, GTM, server-side tracking, and custom/offline events.

• Navigate and apply workarounds for categories restricted in healthcare where standard Meta optimization options are limited.

• Conduct daily monitoring of account health, taking immediate action on any variations in spend, CPL, or lead quality.

• Facilitate client communication for UK-based practice owners through WhatsApp, Google Meet, and comprehensive Loom performance reviews.

• Coordinate lead flow with the internal appointment-setting team to maintain a steady pipeline for qualification.

• Keep precise documentation of tracking configurations and account decisions to ensure a scalable and maintainable system.

• Identify performance issues promptly and escalate to the founder only when accompanied by a clear, proposed solution.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in Media buying on Meta (Facebook/Instagram) with a demonstrated track record of achieving CPL/CPA targets within an agency environment.

• Technical proficiency in conversion tracking: Extensive experience with Stape, GTM, server-side CAPI, and troubleshooting broken tracking setups (beyond merely installing basic tags).

• Proven experience in managing restricted or regulated categories (such as Healthcare, Finance, Insurance) where standard platform tracking is constrained.

• Excellent spoken and written English skills, with the confidence to lead performance discussions and articulate complex data to UK business owners.

• Experience in high-ticket lead generation (moving beyond basic e-commerce prospecting).

• Based in South Africa with a dependable remote work setup, including backup power and high-speed internet to accommodate UK business hours (GMT).

• A proactive, ownership-driven mindset—we seek a specialist who manages the founder, not the reverse.

🏝️ Benefits

• 💰 Competitive salary

• 🌎 Fully remote work environment

• 🚀 Career growth opportunities into a Head of Paid Acquisition role as the agency expands

• 📈 Long-term stability within a highly profitable, specialized niche

• 🤝 High level of autonomy and a central role in the business delivery team