Meta Ads Media Buyer – E-Commerce

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, initiate, oversee, and enhance Meta Ads (Facebook & Instagram) campaigns.

• Manage daily operations of campaigns, including budget distribution, audience targeting, creative implementation, and performance tracking.

• Evaluate campaign performance to enhance Cost Per Lead (CPL), lead quality, conversion rates, and return on investment (ROI).

• Set up and refine conversion tracking using Meta Pixel, events, attribution, and funnel monitoring.

• Partner with creative team members on ad concepts, creative materials, and copy enhancements.

• Leverage AI tools to expedite creative testing, campaign improvement, and performance evaluation.

• Provide clear, data-driven reports featuring actionable insights and optimization suggestions.

• Execute campaigns within defined media buying frameworks and industry best practices.

• Take charge of paid acquisition via Meta Ads for a rapidly growing DTC eCommerce brand.

• Scale successful customer acquisition through data-informed campaign management, creative experimentation, and ongoing optimization.

• Enhance conversion rates throughout the customer journey and collaborate with creative and marketing teams to maximize ROAS and foster business growth.

⛳️ Requirements

• Over 5 years of experience as a Media Buyer or Paid Media Specialist.

• Advanced proficiency in managing Meta Ads campaigns.

• Experience in handling paid media for E-commerce enterprises.

• Strong grasp of campaign optimization, performance analysis, and Conversion Rate Optimization (CRO).

• Practical knowledge of Meta Pixel, conversion tracking, attribution, events, and funnel assessment.

• Strong analytical abilities with the capacity to interpret data and make optimization choices.

• Comfortable operating within established campaign frameworks instead of developing strategy from the ground up.

• Excellent communication and organizational capabilities.

• Self-driven with the ability to juggle multiple campaigns at once.

🏝️ Benefits

• Competitive salary in USD.

• Fully remote work environment with flexible scheduling.