Media Marketing Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee and guide the paid media strategy for designated product and line-of-business initiatives.

• Implement a unified media strategy at local, state, and/or national levels.

• Establish best-in-class media planning and purchasing capabilities.

• Manage and enhance test-and-learn projects.

• Foster innovation within the media landscape.

• Create and oversee annual paid digital marketing budgets across various paid channels.

• Act as a liaison with agency and publisher partners.

• Collaborate with brand, research, analytics, consumer insights, finance, and product teams.

• Formulate annual and quarterly marketing plans aimed at boosting awareness, retention, and member growth.

• Spot opportunities to enhance marketing efficiency through audience segmentation, lifecycle nurture programs, marketing techniques, and processes.

• Deliver performance analysis, reporting, and actionable insights to guide future strategies.

• Communicate insights with key organizational leaders.

• Define roles, responsibilities, and stakeholders while creating effective working methods within a matrix organization.

• Perform additional duties as assigned.

⛳️ Requirements

• Bachelor's Degree in Marketing, a related field, or equivalent experience is required.

• A minimum of 5 years of cross-channel media experience is required.

• Proven experience with strategic partnerships is required.

• Experience in structuring and negotiating business deals within the digital marketing/advertising sector is required.

• This position is remote within the United States.

• Requires 10% travel as necessary.

• Must comply with all policies and standards.

• Work authorization eligibility as applicable to the role is required.

🏝️ Benefits

• Competitive compensation.

• Health insurance coverage.

• 401K retirement plan.

• Stock purchase plans.

• Tuition reimbursement opportunities.

• Paid time off in addition to holidays.

• Flexible work options including remote, hybrid, field, or office schedules.

• Additional incentives may be included in the total compensation package.

• Accommodation support is available.