Media Director – Cross Channel, Digital Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy, planning, execution, and optimization of paid digital marketing campaigns.

• Manage client and vendor relationships while overseeing substantial media budgets.

• Propel customer acquisition and engagement initiatives.

• Collaborate with cross-functional teams to meet business goals.

• Oversee paid media campaigns across diverse platforms including Google Ads, Microsoft Ads, Paid Social, and Programmatic display.

• Formulate and execute comprehensive paid digital media strategies.

• Evaluate campaign performance utilizing tools such as Google Analytics or Adobe Analytics.

• Guide, mentor, and develop digital media managers, analysts, and specialists.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 8–12+ years of experience in digital marketing.

• 5+ years of experience managing paid media teams and budgets.

• Extensive knowledge in:

• - Paid Search (SEM)

• - Paid Social

• - Programmatic Advertising

• - Display and Video Advertising

• - Attribution and Measurement

• - Comprehensive expertise in all Google properties, Meta, Live Ramp, and Microsoft Ads.

• Experience managing custom audiences within media platforms.

• Strong analytical and financial acumen.

• Proven experience in presenting to senior executives.

• Experience leading a team across different time zones.

• Relevant experience in financial services, banking, insurance, healthcare, or other regulated sectors.

🏝️ Benefits

• For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits