Media Buyer – TikTok, Meta Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and enhance TikTok advertising campaigns on a daily basis, including budget distribution, bid modifications, and performance monitoring.

• Proactively manage live campaign performance during high-spending webinar periods (Sunday & Wednesday), implementing swift, real-time adjustments.

• Intensively scale successful creatives while promptly eliminating underperforming advertisements to optimize ROAS.

• Navigate the fluctuations of TikTok advertising (including ad disapprovals, downtime, and performance variances) and adjust campaigns with minimal disruption.

• Analyze patterns in top-performing ads and suggest new creative strategies (hooks, messaging, and targeting angles).

• Spearhead the launch and expansion of Meta ads as an additional acquisition channel.

• Work closely with the founder on audience targeting, messaging, and optimizing landing pages based on conversion data.

• Continuously explore new audiences, creative concepts, and campaign frameworks to enhance performance.

⛳️ Requirements

• 2–3+ years of practical media buying experience (TikTok experience is essential).

• A proven history of managing and scaling paid campaigns with clear performance indicators (ROAS, CPA, CAC).

• Strong grasp of the TikTok advertising environment, including creative testing and platform-specific behavior.

• Familiarity with Meta Ads (Facebook/Instagram) or a demonstrated capability to quickly adapt.

• Experience in working with informational products, digital courses, or webinar funnels is highly desirable.

• Ability to make quick, data-driven decisions in a high-pressure, fast-paced environment.

• Strong analytical skills with the capacity to convert data into actionable insights.

• Comfortable engaging directly with founders and operating with a significant level of ownership.

• Proficient in English communication.

• **Preferred Profile**

• A strategic thinker, not merely a "numbers person."

• A proactive problem-solver who identifies optimization opportunities.

• Detail-oriented with the ability to make swift decisions under pressure.

• A collaborative mindset to work closely with the founder and team.

🏝️ Benefits

• Competitive salary.

• Performance-based commission (structure to be defined based on impact).

• Fully remote position with flexible location.

• High ownership role with a direct influence on revenue growth.

• Opportunity to work closely with a rapidly scaling, founder-led business.