Media Buyer – Nutra Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize, implement, and enhance paid media campaigns across various platforms, including Meta Ads, Google Ads, TikTok, and native networks such as Taboola and Outbrain.

• Create and oversee media buying approaches specifically designed for nutra verticals, including weight loss, anti-aging, and male enhancement.

• Track campaign performance indicators like CTR, CPA, and ROAS, applying data-driven adjustments for optimization.

• Partner with creative and funnel teams to produce high-converting ad creatives and landing pages.

• Execute A/B testing on creatives, target audiences, and placements to ensure optimal performance.

• Keep abreast of advertising policies to guarantee compliance with platform standards and industry regulations.

• Negotiate with traffic sources and networks to obtain favorable rates and placements.

• Evaluate competitor strategies and market trends to uncover new opportunities.

⛳️ Requirements

• Demonstrated experience as a Media Buyer within the Nutra or direct response sector.

• Comprehensive knowledge of paid traffic sources and techniques for campaign optimization.

• Expertise in tracking tools such as Voluum and Keitaro, along with analytics platforms.

• Understanding of funnel structures, conversion rate optimization, and split testing methodologies.

• Capability to thrive in a dynamic, performance-oriented environment.

• Exceptional analytical, communication, and negotiation abilities.

• Proficiency in English; knowledge of additional languages is advantageous.

🏝️ Benefits

• Become part of an innovative team during a thrilling growth period;

• Potential for swift advancement within your role and beyond, through a career progression and internal rotation program;

• Enjoy independence and complete autonomy to shape your work as you see fit and propose impactful changes.