This is a fully remote position, open to applicants in United Kingdom.

• Development, initiation, and enhancement of advertising campaigns on Meta Ads, focusing primarily on iGaming (Casino/Betting).

• Setup of tracking systems like Keitaro.

• Execution and oversight of pixels from various traffic sources.

• Data processing and analysis conducted via Google Sheets, utilizing complex formulas and other tools.

• Refinement of advertising content and creatives to maximize campaign efficiency.

• Evaluation of campaign performance indicators (ROI, CPA, CTR, CR, CPM) and reporting on outcomes.

• Conducting A/B tests on creatives, audiences, funnels, and ad strategies to enhance profitability.

• Collaboration with the creative team to develop effective advertising creatives and landing pages.

• Familiarity with app install campaigns for iGaming traffic on Meta.

• Basic setup and management of hosting platforms and domains.

• 2–3 years of experience as a Media Buyer in the iGaming sector (Casino/Betting).

• Strong practical experience in managing campaigns on Meta Ads.

• Knowledge of tracking systems such as Keitaro, Redtrack, or Voluum.

• Expertise in Google Sheets, including advanced formulas and integrations.

• Comprehension of key performance metrics with the ability to optimize based on data insights.

• Adaptability and eagerness to learn new tools and platforms.

• Understanding of specific verticals within affiliate marketing.

• Basic experience with software integration platforms like Zapier and API solutions.

• Proficient command of English, both written and verbal.

• Knowledge of Russian and/or Ukrainian is advantageous.

• Active VAT number (P.Iva).

• Become part of an innovative team during a dynamic growth phase;

• Opportunities for swift advancement within your role and beyond, through a career progression and internal rotation program;

• Freedom and full autonomy to design your work as you wish and propose impactful changes.

Media Buyer – iGaming Specialist

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