Media Buyer – Financial & Investment Lead Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the procurement and management of email lead generation initiatives from publishers, newsletter operators, and lead providers.

• Identify, negotiate, and enhance direct media buying opportunities within the finance and investment sectors.

• Create and scale lead generation campaigns across various platforms:

• Google Ads

• YouTube Ads

• Meta (Facebook & Instagram)

• LinkedIn

• Native advertising networks

• Other paid acquisition channels

• Establish and manage retargeting campaigns to maximize conversion rates and enhance lead quality.

• Monitor campaign performance and optimize for cost per lead (CPL), cost per acquisition (CPA), lead quality, and return on investment (ROI).

• Conduct audience testing, creative testing, and optimize landing pages.

• Analyze traffic sources and lead performance to pinpoint scaling opportunities.

• Collaborate closely with sales and operations teams to ensure lead quality aligns with business goals.

• Manage advertising budgets and distribute spending across channels based on performance metrics.

• Track and report on campaign metrics while offering recommendations for enhancements.

⛳️ Requirements

• A minimum of 3 years of experience in media buying, performance marketing, or lead generation.

• Demonstrated success in generating leads within financial services, investing, fintech, insurance, or similar sectors.

• Experience in purchasing leads or negotiating direct media buys with publishers and list owners.

• Strong practical experience with Google Ads, Meta Ads, and YouTube advertising.

• Proficient in building and optimizing retargeting campaigns.

• Comprehensive understanding of conversion tracking, attribution, pixels, and analytics platforms.

• An analytical mindset with the capability to make data-driven decisions.

• Exceptional negotiation and relationship management skills.

• Comfortable operating in a fast-paced, performance-driven environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible working hours and remote work options.

• Collaborative and supportive work environment.