Media Buyer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Independently manage multiple Meta advertising accounts.

• Create, launch, test, optimize, and scale paid social media campaigns.

• Analyze campaign performance to determine what to scale, enhance, or discontinue.

• Track essential metrics, including cost per lead and cost per booked appointment.

• Assess campaign performance beyond lead volume, focusing on downstream conversion quality.

• Formulate campaign strategies and establish creative direction for advertisements.

• Draft content and creative briefs for video production teams.

• Evaluate ad creatives and make decisions on what should be published.

• Collaborate with internal stakeholders, including the Customer Success Manager (CSM), founder, and creative team.

• Assist in funnel performance through basic tasks related to landing pages or GoHighLevel funnels as required.

⛳️ Requirements

• Proven experience managing Meta ads for lead generation purposes.

• Background in overseeing campaigns for local service businesses or comparable performance-driven service models.

• Capability to manage multiple accounts independently and prioritize tasks effectively.

• Strong grasp of performance metrics, particularly cost per lead and cost per appointment.

• Ability to quickly diagnose account issues and identify initial testing opportunities.

• Excellent communication and organizational abilities.

• Availability to work full-time in alignment with EST hours, Monday through Friday.

• Nice to Have

• Familiarity with GoHighLevel.

• Experience with landing pages or lead generation funnels.

• Previous experience in contractor, home services, or similar local business sectors.

🏝️ Benefits

• 100% remote work in hours accommodating LATAM regions.